It's not the strongest of the species that survives, nor the most intelligent, but the one most responsive to change. ~ Charles Darwin

Lowering Prices – Bad Strategy

Many entrepreneurs in the time of recession think that best way to increase selling and keep their existing customers is to lower their prices. And they do that! However, there are many hidden negative effect for the business. You can see only the profit as one of the negative effect, but not the hidden effects [...]

10 Steps to Set Up Your Prices

Price for which you will sell your products or services is one of the most important factors for your business success. You can have great sell, have a big amount of customers, make great income, but your business will not make a profit because of wrong price of the products or services. In the process [...]