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Going Digital: A Simple Guide To Cultivating Your Brand’s Online Personality

market research methods
Small business owners and entrepreneurs are a lot like the horses at the Kentucky Derby — fast, determined, and 100 percent focused on the finish line.

Everyone who runs a business for themselves has a specialty that makes them so successful. Whether it’s food, retail, construction or technology, the type-A entrepreneurs of America are very good at that one specific thing that makes them so successful.

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Achieving the Startup’s Vision

vision
Startups also have a true north, a destination in mind: creating a thriving and world-changing business. I call that a startup’s vision. To achieve that vision, startups employ a strategy, which includes a business model, a product road map, a point of view about partners and competitors, and ideas about who the customer will be. The product is the end result of this strategy.

~ The Lean Startup: How Today’s Entrepreneurs Use Continuous Innovation to Create Radically Successful Businesses
by Eric Ries

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Listening as Important Step in Your Innovation Process

Listening Innovation Process
Listening is the important step in your innovation process, and it will help you to easier start the engines of your innovation process.

The most successful small businesses are ones that make innovation to be part of their daily everyday routine. But, it is not the problem with the existence of the innovation process. The problem is more in starting the engines of the innovation process, and it starts with consistent flow of innovative ideas.

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Are You Maintaining Your Brand? This is Why you Need To!

marketing presentations
If you have a business of any sorts, you’ll be familiar with the term “brand equity”.

Not only does the term reverberate around the walls of brand agencies in Sydney, but all those of multinationals and even the smallest of companies as marketing executives set out to distil a brand’s essence and navigate the sometimes treacherous waters of advertising and marketing.

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How Tablets Can Help Your New Business

effective meeting
In this world of instant communication, mobile computing and multiple workplaces, the startup entrepreneur can easily be overwhelmed.

Once upon a time the small business owner had to outfit every employee with a fully functional laptop to use in the field and high-powered servers at the office. But now, with the prevalence of free Wi-Fi, mobile hotspots and smarter devices, there are cheaper and much more effective solutions for business on the go.

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