When we upload or share something on the social networks so that our friends and acquaintances can get the taste of it, little do we realise that all these can be subjected to theft at some time or the other. This does not mean that we are unaware of information stealth. We only fail to realise that we too can pose victims of this crime.
Social media is also a major tool in business marketing in the world today and when paired with SEO strategies make up the best marketing mix strategy.
A research recently carried out by Quicksprout concerning Google’s game changing algorithm update indicated that 74% of companies depended on social signals metric for ranking. The signals will be coded in the algorithm and used to influence the search ranks.
In today’s digital age, it is almost criminal to have a business with absolutely no online social presence. Unless you’ve been hiding under a rock for the last 10 years you’ll know that social media is not limited to “the kids”, now all kinds of people of all ages have some kind of account online on some social media platform. So what’s stopping your business from getting social, or build presence on specific social media platform?
Klout (yes it is spelled with a K) is a system of scoring social influence on a 0 to 100 scale. It is a way to quantify what was previously only a gut feeling of how much influence someone exerts over others, particularly in the area of social media. More and more it provides a more quantitative way of finding out who businesses should focus their attention on predominately and in many cases who should be hired.
That said, there is a reason digital marketers keep their companies active on social media: It is a marketing avenue that cannot be ignored.