Gaining a massive following on TikTok may seem like a lofty goal if you’ve only recently joined the platform, but you can do a lot more than just post a few videos and hope that the algorithm takes notice. In fact, plenty of strategies can help grow your following. They’re used by newbies as well as seasoned TikTok creators; they can be utilized by pretty much anyone on TikTok, no matter their niche or style.
Regardless of which strategies you decide to use, the magic ingredients will be consistency and patience. It may take a while to achieve your goals on TikTok, especially if you want to go viral or become a famous influencer. However, taking a shortcut is also possible by purchasing likes, views, or followers.
For example, if you want to make other users think that your videos are popular, you could check out TikTok likes for sale on TikCeleb.com. Sites like this can make gaining traction on the platform easier since TikTok is all about popularity. If viewers see a video with a ton of likes from a new creator, they’re more likely to click on it compared to a video with only a few likes.
This can help you achieve short-term growth, which can be turned into long–term organic growth when used in tandem with the strategies below. Which strategies should you use, though? As many as possible! Not all of them will necessarily apply, but the more you use them, the better.
Find Your Niche
TikTok is full of exciting niches, from WaterTok to WitchTok. You should note that all the biggest creators reside firmly in a single niche – they don’t try to multitask. Without establishing yourself in a specific niche, you’ll basically be trying to attract several different audiences at once and not really succeeding with any of them. Picking a niche and sticking to it, however, is how you attract a cohesive following that looks forward to every video you put out.
Make Your Content Engaging
Have you ever seen content on TikTok that didn’t grab your attention? Maybe the subject was lackluster, or there were lighting or camera resolution issues. Either way, low-effort or low-quality videos don’t do as well as higher-quality content. To make your content more engaging, you should pick a subject you care about and then ensure the video is pretty good quality. You don’t need studio lighting or a $5,000 camera; make something that you know you’d enjoy watching.
Post at the Optimal Time of the Day
The content train moves fast on TikTok. Videos that were posted yesterday are already old news, with a few exceptions (such as viral videos). Even videos that are just a few hours old may not be seen by most of the creator’s followers, depending on when they were posted. This is because TikTok generally recommends videos as they come along, meaning older videos get displaced by newer ones. If you post something when most of your followers are asleep, they probably won’t even realize it when they check their For You pages the next day.
SocialPilot conducted a study to narrow down which times of day have the best engagement rates, looking at a few different time zones. Here’s what the study revealed for US viewers (times are in EST):
- Mondays: 6 AM, 10 AM, 11 PM
- Tuesdays: 2 AM, 4 AM, 9 AM
- Wednesdays: 6 AM, 8 AM, 11 AM
- Thursdays: 9 AM, 12 PM, 7 PM
- Fridays: 5 AM, 1 PM, 3 PM
- Saturdays: 11 AM, 7 PM, 9 PM
- Sundays: 7 AM, 8 AM, 4 PM
While this may be illuminating in a very broad sense, it isn’t specific enough to serve as a guide for individual TikTok creators. A better plan to optimize posting times is to look at analytics data available for those with a TikTok Business account. This data reveals when views are the highest, which is the best time of day to post videos.
Leverage Trending Topics, Hashtags, or Sounds
One of the hallmarks of TikTok is the abundance of trends that regularly sweep the platform. Sometimes it’s a hashtag. Other times it’s a viral sound or song. It could also be a challenge, a filter, or something else entirely. When you see a trend starting to take off, you may want to jump onto the bandwagon as well; this could help your video get onto even more “For You” pages. However, make sure the trend is relevant to your niche. Skipping some trends here and there is much better than following each one that comes along and turning your page into a random mess of unrelated videos.
Have a Consistent Schedule
As mentioned above, consistency is vital. A critical part of being a bona-fide TikTok creator is creating and sticking to a content schedule. Most TikTok users appreciate knowing when their favorite creators will upload; they don’t want to get ten videos in one week and a couple of videos for the rest of the month. Instead, figure out how many videos you can realistically produce each week, then stick with that.
If inspiration strikes and you make a ton of content one week, hold off posting some of it until your schedule accommodates it.
Promote Your TikTok Page
Most creators on TikTok are also active on various other social media platforms, such as Instagram, YouTube, and Twitter. It’s always a great strategy to leverage the reach and visibility of multiple platforms to expand your audience. This becomes particularly advantageous if you have already built a dedicated following in those existing social media communities. By tapping into your existing fanbase, you can effortlessly transition them to join you on a new platform, further amplifying your content and engagement across different digital channels.
The Takeaway
Do you want a bigger following on TikTok? These tips and tricks can help. There may not be a magic formula for success on the platform, but using some expert strategies can come pretty close.
