Finances and Money

One of the most important resources you need for your business are financial resources. Without money you can not ensure normal operations of your small business. So, here you can find articles related to the money side of your company.

What is Behind the Apple’s Pricing Strategy?

Pricing strategy is one of the most important business strategies. The wealth of your business in much will depend on that pricing strategy and customers perception about your prices.

I am Apple’s iPhone user nearly one year, and now I am close to making a decision to buy an iPad. In the same time, my future considerations are first to buy a Mac and after that to transfer my operating system on all my equipment from Windows to Mac.

I don’t know why, but I feel that I am starving for their products. It’s probably connected with their so successful product launch strategy for each of their products.

50 Recommendations to Build Long-Term Customer Relationship

A long-term customer relationship means that you work on building a relationship with your customers to create high-level loyalty for your company. That’s the best that your business can get on the road to success.

Long-term customer relationships can boost your sales, increase the number of customers and improve your overall business potential energy. So, you need to start implementing strategic decisions when it comes to building long-term customer relationships. Here I will share my 50 recommendations related to this topic. You can use them all at once, or start implementing them one by one.

How To Build Superior Value Proposition: Part 1 – The Basics

This is the first part of a series of articles that will focus on the steps to build a superior value proposition for your business, products, and services or your total offer.

These posts can be used by all types of businesses – offline and online. One important thing that I want to note here is that the superior value proposition is the tool that you can use to increase your business potential energy. When I think much deeper about this tool I can say that probably this is one of the most important tools that can help you in building your business.

When a startup business succeeds in building a superior value proposition then this business has more chance to survive on the market. Also, it will probably become the market leader in the field of its business.

In this series of articles we will cover the following topics:

Here’s a Quick Way to Analyze and Improve Your Profitability

Every entrepreneur starts a business for the most important purpose. To make a profit and to improve her personal life. Profitability is something that is the most wanted thing in the life of every entrepreneur. If you have $5,000.00 this year, you will want $7,000.00 next year. If you have $10,000.00 profit this year, you will want $15,000.00 for next year. If you have $150,000.00 profit this year, you will want $200,000.00 for the next year. You will always want more profit.

8 Pricing Strategies That You Can Use For Your Best Business Results

The prices that you are using to sell your products and services are a business element that can have a really high business potential energy for your company. Choosing the right pricing strategies can have a large effect on the quantity of the business potential energy your company will have.

Why Lowering Prices is a Bad Strategy For Your Small Business

Many entrepreneurs in the time of recession think that the best way to increase sales and keep their existing customers is to start lowering their prices. Additionally, many of them are lowering prices to eliminate competition, and to increase revenue and sales. And in many cases, they do that!

However, there are many hidden and visible negative effects on the business when you use such a pricing strategy.