Marketing Archives

Local Business Appreciation: 5 Affordable Ideas to Show Your Customers That You Care About Them

In this article, we will review 5 affordable ideas local business owners can use to surprise their customers and make them feel special.

Finding meaningful ways to create connections with local customers has become increasingly important in recent years. The growth of digital technology and the constant push for efficiency, have created a wave of impersonal customer service.

This is something local businesses who know how to connect with customers can leverage in their favor.

…

Local Business Appreciation: 5 Affordable Ideas to Show Your Customers That You Care About ThemRead More »

Things You Need to Know About Social Media and SEO

Social Media Marketing / By Dragan Sutevski, PhD

The field of SEO writing has evolved over the past few years and many companies and agencies have placed a great importance on SEO strategies. As a small business owner, you need to use social media and SEO to attract customers to your company. Here are some things you need to know about social media and SEO as tactics you can use.

Social media is also a major tool in business marketing in the world today and when paired with SEO strategies make up the best marketing mix strategy. Both social media and SEO are important for you.

A research recently carried out by Quicksprout (see photo below) concerning Google’s game-changing algorithm update indicated that 74% of companies depended on social signals metric for ranking. The signals will be coded in the algorithm and used to influence the search ranks.

…

Things You Need to Know About Social Media and SEORead More »

3 Tips for Designing a World-Class Customer Support Center

Marketing / By Dragan Sutevski, PhD

A well-designed customer support center is one of your most powerful business tools. American businesses lose $41 million a year because of poor customer service, according to NewVoice Media.

And 53 percent of customers are so put off by the fear of never getting the chance to speak to a real person, they switch to competitors without even attempting to resolve the issue. Such sobering statistics prove the need and demand for customer support that actually makes an impact.

…

3 Tips for Designing a World-Class Customer Support CenterRead More »

Holiday Marketing Tips to Skyrocket Your Small Business on Holidays

Marketing / By Dragan Sutevski, PhD

If this year’s Super Bowl ads got your creative marketing juices flowing, it’s time to put ideas into action. Not sure where to begin? Consider creating holiday marketing themes based on seasonal holidays to get started.

The year is still young and, with Valentine’s day around the corner, there’s no better time than now to start implementing revenue-boosting campaigns. Whether your business is just getting off the ground or forging full speed ahead, a little inspiration from these brands is sure to help any business flourish.

…

Holiday Marketing Tips to Skyrocket Your Small Business on HolidaysRead More »

10 No Nonsense Ways to Win Over and Engage Exhibition Visitors

Marketing / By Dragan Sutevski, PhD

There are so many ways to get our message into the market nowadays. With the advent of social media and the transparency that modern analytics software can provide, many companies have invested heavily in their online strategy and expect more out of their offline campaigns. But, still, the exhibition can help you earn more customers.

While trade shows are still an industry mainstay no matter the market, there is added pressure on them to perform and integrate with other campaigns that exist across various media.

…

10 No Nonsense Ways to Win Over and Engage Exhibition VisitorsRead More »

4 Pricing Questions to Help You Choose the Best Strategy

Marketing / By Dragan Sutevski, PhD

pricing strategies and pricing questions

Do you find yourself in a position when you don’t know what to do when it comes to choosing the right pricing strategy for your products and services? Probably you have a lot of pricing questions. Don’t panic, it happens to most of the entrepreneurs.

Setting up the right price for your products and services or choosing the right pricing strategy is one of the most sensitive things you need to do in your company. It is normal to have different pricing questions you will need to answer.

If you have the low prices you will leave money on the table and what is more important you risk to lose profitability and a better future for your company. If you set high prices you will start losing some of your current customers.

…

4 Pricing Questions to Help You Choose the Best StrategyRead More »

Marketing

Start typing and press enter to search