Product marketing is undergoing some improvement. Companies, particularly in the initial stages, and growth-stage businesses are expecting product marketing to play a larger and more vital role, which is an advantageous development.
Companies have rewarded product marketers for their ability to create strong sales material and product documentation, while frequently disregarding their depth in comprehending the three primary pillars of growth – product, customers, and competition.
The fact that the individuals in charge of representing the customer’s voice aren’t frequently engaged in setting up the product roadmap or at the top level demonstrates how poorly thought-out the entire process may be.
Let’s unravel the secrets behind building memorable brands and compelling action through evolved product marketing strategies.…