A way to gauge the success of your Business-to-Business (B2B) marketing campaigns is through reporting. This is especially the case in today’s data-driven business world. Thus, it’s your duty as a B2B marketer to compile a report that shows the efficiency of your marketing efforts, thereby further propelling company growth.
But because there are many marketing metrics, you should focus on a few that will undoubtedly give your company more executive and quantifiable insights. This way, the management will know whether the company’s marketing efforts are achieving the intended goals. Moreover, you also need to learn some B2B marketing tips that can help marketers like you gauge your campaign’s success.
Without further ado, here are the essential metrics you need to track for your B2B reporting:[Read more…] about B2B Reporting 101: 5 Most Important Metrics To Track