marketing strategies Archives

A Complete Guide to Market Research

All companies exist in a specific type of market. The market contains current or potential customers, competitors, and other market players. It is a complex environment that you must research continuously. Because of that here I would like to give you the complete guide to market research you will need to conduct.

Marketing has become one of the most crucial parts of running a company. From developing promotional campaigns and content to identifying new products and services, it is one of the primary reasons businesses continue to grow. Market research is one of the most essential marketing tools, and it’s also one of the least understood.

If you want to know your target audience’s needs, wants, likes, dislikes, wants to purchase or not, you need market research. It can help you identify new market niches, get customer feedback, identify customer needs and trends, determine the best pricing strategy, and understand competitive forces within the market.

You need to understand why customers are buying specific products and services from you or your competitors. There are many different reasons and some of them buy for one reason, another for another reason, and so on. You will learn more about them if you use market research.

This article will help you understand the benefits, process, and various information sources you can use for market research. But, before we dive into the nitty-gritty details of conducting market research, let’s define the terms, so you know what you’re getting yourself into.

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Changes You Need to Know to Develop Excellent Online Strategy

Marketing / By Dragan Sutevski, PhD

Each entrepreneur must know and be aware that the last 20 years bring tremendous changes in the industry which, perhaps for years or even decades worked in the same traditional way. Today, your online strategy will need to prepare you for tomorrow.

We must accept today, but at the same time to look into the future and as soon as possible to forget the past and the huge number of concepts and strategies that are not applicable in today’s economic conditions.

Before many years Google comes on the stage and brings a completely new way of marketing. That miracle simply changes the market and the overall culture and attitude of the people in the market. The language of businesses before the appearance of Google and now is quite different.

Costly ads cannot cover poor-quality products or poor services offered by companies. Peoples now consult Google, social media, YouTube, and other online services before making the final purchasing decision.

The internet has an increasing role in the business world. The Internet simply becomes the dominant marketing medium in which we are spending the biggest portion of the pie that represents the marketing budget of the companies.

In 2004, Facebook comes on the stage and quickly become larger than the country with the largest number of residents on our planet.

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low-cost marketing ideas and marketing advices

40 Must Do Marketing Advices for Your Small Business

Marketing / By Dragan Sutevski, PhD

Marketing is a large part of everyday business activities. Sometimes it brings fantastic results, sometimes not. However, we cannot underestimate its value for each small business.

There, on the market are thousands or millions of potential customers for your company. They will become your customers only if they hear about the products and services offered by your business.

Marketing activities can help you to spread messages for your products and services or your business in general to your potential customers.

In this post, I want to share 40 marketing advices that I collect through experience and education in the last five years.

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How to Implement Extraordinary Marketing Campaigns

Marketing / By Dragan Sutevski, PhD

If your business is “normal” business, the existence probably will rely on your customers and how much you sell to them. However, selling without marketing cannot be done, or can be done but not in the way as you want. On the other side, marketing without the last steps, the real marketing campaigns that will attract customers is as something without a head.

If you already have done your homework that means you have a marketing plan, and you:

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Create Your Marketing Plan With 5 Questions And One Table

Write Better Marketing Plan With 5 Questions And One Table

Marketing / By Dragan Sutevski, PhD

I found myself several times in the position of formalization of the marketing plan that I think last forever. Writing a better marketing plan from my experience is not a good document with charts and graphs, but the simple roadmap to achieve overall marketing goals.

I write more about this in Dangers When You are Planning Your Business Plan.

The good marketing plan is based on overall business objects transformed in marketing strategy, not on the titles and stories in that titles.

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