Social Media Archives

Improve Your Social Marketing Efforts

Do you use social media to promote your business? Probably, your answer is yes. But, important question is how you can improve social marketing efforts?

Today, each business need to be more and more social. What this means?

Small business must be close to their current and potential customers. They must help to their current and potential customers. They must talk to their current and potential customers. They must listen to them. They must implement in their business what their current or potential customers want. Simply, they must be always close to them.

The development of social media platforms and different social tools, enable today’s entrepreneurs easily to accomplish such tasks.

But, today we don’t need to ask question like do we need to build presence on social media tools. It’s the fact that businesses must be there. More important question for this year will be how small business owners can improve their social marketing efforts.

Here are ten steps that can help you in your own social marketing efforts.

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5 Most Important Branding Tools for Today’s Entrepreneurs

Marketing / By Dragan Sutevski

It’s difficult to keep track of all the tools and apps that are used in today’s business world. We’ve curated the five best branding tools to help you succeed.

When you start your company, the important thing that you need to build is your own brand. Your potential customers need to recognize your company.

Brand marketing is important for your company.

Customers need to know about you, your business, and the value that your company delivers to them immediately when they see something connected to your company.

Today’s possibilities are only limited to your own creativity on how to build and maintain a company brand. Now, you can easily start building it and reaching your target audience without spending millions of dollars.

The brand of your business is the responsibility of all company members. You are not alone because your employees and partners can also have a big potential in building your company brand.

Let’s look at the 5 most important branding tools for today’s entrepreneurs.

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Changes You Need to Know to Develop Excellent Online Strategy

Marketing / By Dragan Sutevski

Each entrepreneur must know and be aware that the last 20 years bring tremendous changes in the industry which, perhaps for years or even decades worked in the same traditional way. Today, your online strategy will need to prepare you for tomorrow.

We must accept today, but at the same time to look into the future and as soon as possible to forget the past and the huge number of concepts and strategies that are not applicable in today’s economic conditions.

Before many years Google comes on the stage and brings a completely new way of marketing. That miracle simply changes the market and the overall culture and attitude of the people in the market. The language of businesses before the appearance of Google and now is quite different.

Costly ads cannot cover poor-quality products or poor services offered by companies. Peoples now consult Google, social media, YouTube, and other online services before making the final purchasing decision.

The internet has an increasing role in the business world. The Internet simply becomes the dominant marketing medium in which we are spending the biggest portion of the pie that represents the marketing budget of the companies.

In 2004, Facebook comes on the stage and quickly become larger than the country with the largest number of residents on our planet.

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Marketing Before You Start With Your Your Startup

Marketing / By Dragan Sutevski

Marketing is something that must exist even before you open the doors of your business. It is not strange for entrepreneurs to start with marketing before startup stage of their business. Before their products or services finish with the development stage.

If you want to have a successful business launch or successful product launch it is crucial to have an appropriate approach to marketing function, even if there are no business or products and services are not yet developed.

Here I want to emphasize five most essential elements of marketing function that you need to implement before you start your business.

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Social Media SWOT Analysis With 40 Questions

Social Media Marketing / By Dragan Sutevski

The concept of applying the social media SWOT analysis is a useful concept that can help you in your efforts to successfully build your presence on social media.

As you already know, SWOT analysis is an important and useful tool in your hands that can help you in future developments of your small business. So, why you don’t use the same tool to help you in creating a social media strategy for your brand in order to come as much as possible closer to your customers?

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12 Resources on How to Use Twitter for Business

Marketing / By Dragan Sutevski

Twitter is a microblogging platform that allows you to send messages up to 140 characters. More and more marketers see the potential to use Twitter for business.

As a small business owner, it can be very helpful for your business.

Small business owners are people who want to use different ways as marketing weapons to build their own business presence. Now, when we are leaving in a world without borders, where we can look at different personalities on different people with different needs it is more than important to have a solid online presence. There are plenty of different platforms that can be used for this purpose.

Because of that in this post, I will try to present 27 different resources that you must read if you want to use this platform as a business tool.

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