Website Checklist for Local Business Success
Thanks to the Internet, small businesses have a powerful marketing channel to reach local customers. As entrepreneurs turn their business ideas into brick-and-mortar realities, a well-designed, locally-optimized website is crucial to a successful business venture.
Michael Koploy, ERP Analyst at Software Advice-a website that provides free reviews of point of sale systems for small businesses – recently created a guide for small business owners to ensure that their websites are suited for local searchers. According to Koploy, there are 8 steps to ensuring that a small business owner has a locally-optimized website:
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