While SEO is still an essential part of any online marketing campaign, it has changed significantly with the introduction of new algorithms by Google. From marketing automation tools to CMS reports and SEO ranking checkers, there is more to search engine optimisation than ever. According to the statistics published in 2017, over 11 billion searches are conducted on Google each month in the US.
Marketing Your Small Business Category
In order to succeed as a small business owner, you will need customers and the one and only way to bring enough customers is through your marketing processes. Here, you will find all articles related to marketing.
- 67% of millennials prefer to shop online than in a physical store.
- There are no goods to dispatch when you sell intangible products such as eBooks.
- Affiliate marketing can be lucrative and there are no transactions to deal with.
- There are much more ways to earn money online!
Ever since the internet arrived in our lives it’s proved to be something of a gold-rush for entrepreneurs. The biggest and most successful ones – think of Amazon’s Jeff Bezos – he may now be a billionaire with riches beyond the dreams of even the most ambitious of us. But that’s not to say that there aren’t still plenty of opportunities to make big money online – you just need to know how to go about it.
It can be tough for exhibitors to get a positive ROI from a trade show. At the same time, learning how to get the most from a trade show booth is essential for businesses. There are many potential ways that exhibitors can maximize the impact of their booths, ranging from interactive booths and the creation of an experience to having well-trained sales staff on hand to ensure that customers and clients are drawn to their stand.
There are multiple ways to advertise what your company offers. The main goal is to reach as many people as possible with advertising. The internet is a major source to put your ads up, but this shouldn’t be the only way you should get your name out there.
The old tried-and-true ways of advertising still exist and are utilized everywhere. They will be used forever simply because they work. Here are the top 5 ways to get your name out there:
Like most businesses today we are primarily focused on online marketing. However, there are still some offline marketing channels that can be highly effective and that I believe are underrated. Specifically, I am referring to radio advertising, transit advertising, and bulletin board advertising.
Small businesses don’t like to experiment much when it comes to marketing. They usually opt for local media ads, leaflets, and coupons for loyal customers. These are all useful and tested tools and small businesses shouldn’t disregard them.
However, blogs, usually reserved for larger and tech-oriented companies, are actually very well-suited to the needs of a small business and its customers. Having a carefully curated blog could be of great help with expanding small businesses and creating a deeper connection with existing customers.