Whether you’re a seasoned business owner or your company is just getting off the ground, boosting your brand awareness is vital. You want your current and future customers to think of you whenever they do anything related to your line of work. No company is too old or too new to benefit from brand awareness, so we’ve included five innovative ways to change your approach to your audience.
Small Business Marketing
The holiday season is the most important time of year for most retailers. Ecommerce store owners are no different. Black Friday and Cyber Monday are two of the most profitable days of the year for ecommerce stores. In 2016, there were $3.45 billion in ecommerce sales on Cyber Monday alone. This is why it’s crucial to have a plan of attack, or else you’ll get buried by the competition. Here are some holiday-themed ecommerce strategies to give your store an edge this year.
In the last few years digital marketing has grown so quickly that it can be easy to forget the tried and tested ‘traditional’ marketing methods. While it is important to dedicate time to your social media profiles, websites and online advertising such as paid media, it is just as important to include traditional methods into your marketing plan, imagine the results your small business could achieve if you combined the two!
To say that running a business is hard would be the understatement of the century. Modern small business owners are some of the most overworked individuals in the history of capitalism, with a never-ending agenda and an ever-growing task list. From developing and improving products to building customer relationships to maintaining a functional, friendly work environment, the plate of any entrepreneur is always full.
The “old school” business cards still have a place in today’s highly digital and fast-paced world. While technology has made communication quick and convenient, it has also inadvertently made networking cold and impersonal as well.
Used properly, a business card can be an effective tool in building closer ties between business acquaintances. It offers specific advantages that digital alternatives can’t match – at least for now. Let’s explore some of the benefits of using business cards.
Too many businesses depend on the location where they are located and especially from traffic on that location. Low-traffic location is the location that doesn’t have enough people who would pass over that location. So, if your business success depends on the traffic of the potential customers there, you will need to do something related to your marketing.