Any small business that wants to remain competitive today can’t afford to disregard digital marketing. However, as a small business owner, it can be difficult to know how to start.
Here are five essential things you can do to get started with digital marketing to keep up with the competition in your industry.
Invest in Content Marketing
Content marketing is essential for any business looking to stay competitive in the online world. Content marketing as a part of digital marketing strategy will help your business in several ways, including:
- Driving traffic to your site
- Providing opportunities to improve conversions
- Enhancing your credibility within your industry
Blogging is one of the most effective content marketing techniques. Research shows that businesses running a blog receive 55% more web traffic than their competitors.
The trick is to provide content that is up-to-date and relevant to your business. This ensures that visitors come to your website regularly for more information.
Related: How To Run a Marketing Company with More Efficiency
Claim Your Business Listings
Various online service providers such as Google, Yelp, and Bing offer free listings that business owners can claim. These listings, such as Google My Business (GMB), are especially beneficial for brick-and-mortar businesses with a physical address.
If you haven’t claimed your listings yet, it’s time to go to these sites and update your business’s name, contact information, and other important details. You should claim as many listings as possible to increase your chances of being found when someone performs an online search. Don’t underestimate them: businesses like real estate management bring in quality leads from listing sites.
Be Active on Social Media as a Part of Your Digital Marketing Strategy
Studies show that about 65% of adults in the United States regularly use at least one social media channel. This is a massive number of potential customers that you can’t afford to ignore. You can tap into them by getting active on social media.
The trick is to make posts that are both timely and interesting for your audience. Try to be as personable as possible. Ask questions and start conversations, but avoid overselling your products or service.
Related: How to Use Facebook for Business: Facebook Marketing Tips and Tricks
Invest in High-Quality SEO
In today’s day and age, website optimization must consider a wide range of factors (not just keywords and link building). Moreover, the online world is constantly changing, so if you want to maintain your current SERP position or climb even higher, you need to keep updating your SEO methods and practices.
Therefore, it is crucial to find a business collaborator who can guide you through yet another Google update. Someone specialized in SEO services will also provide actionable advice when it comes to attracting more traffic and boosting engagement on your social media activities.
Also, SEO practices are not just for Google’s bot benefit. Modern practices focus on the user and make sure he/she feels comfortable while browsing your online pages. Also, SEO professionals use specialized analytics platforms that provide a ton of useful information on your audience’s preferences and behavior. Therefore, you can adapt all your other actions to match the data that comes directly from the field.
Connect With Your Prospects via Email
Connecting with your customers through email is one of the most effective digital marketing techniques you can implement. Email communication is a great way to build relationships with prospective and existing customers and leads. You get the opportunity to speak directly with your target audience when that is most convenient for them.
Invest in a PPC Campaign
Pay-per-click (PPC) campaigns are another effective way to increase your online visibility and generate qualified traffic for your site. Google Adwords is one of the most popular PPC platforms out there, but you can also explore other platforms and see what they have to offer.
It’s also worth noting that using PPC platforms effectively can be overwhelming for beginners, and it’s advisable to consult digital marketing experts experienced in PPC ads.
Digital marketing solutions help franchises, and multi-location businesses get more website visits, leads, and customers online. So serious business owners need to invest a significant portion of their budget in hiring an expert who knows how to perform online marketing for franchises to take their business to the next level.
Conclusion
Once you have incorporated these five tactics in your digital marketing strategy, you’ll set your business up for success in the online world. As time goes by, you’ll start seeing your sales and revenue soaring.
