The massive digital sphere presents a vastness of opportunities for different businesses to take advantage of in their quest to grow and succeed in their respective industries. Today’s marketing is more of digital strategies where it is possible to identify and track target audiences and KPIs (Key Performance Indicators) for the desired ROI. The real estate sector is diverse, and many of its players are shifting from traditional marketing tactics to digital. So, many of them use the help of a digital marketer.
The success of any digital marketing campaign is pegged on understanding the roles the different moving parts that constitute is effectiveness. A lot goes into digital marketing and thus trying to keep such an essential aspect of the running of your real estate company in-house, is often an impractical move. As such, you should consider outsourcing digital marketing to a marketer or agency that has years of experience and an impeccable track record to its name.
Finding and hiring such a service provider is not as easy as it may sound, especially with so many digital marketing companies out there. Moreover, not all agencies professing to provide quality results will deliver on their promises and the quality of work or services differs from one provider to the next. So, how will you find the right digital marketers for your real estate company?
Your first move is to research the various service providers available to find several top candidates to hire and then narrow your choices to around two or three that you will interview to have a better perspective of their services and if they can meet your needs and expectations. Below are some of the pertinent questions to ask the digital marketing agents during the interview.
1. How long have you been in business?
Today’s technology somewhat gives anyone with a computer an opportunity for a start-up, no wonder digital marketing agencies keep popping up every other day. The safest bet is to vet these service providers to separate the wheat from the chaff. According to Scott Keever, SEO, the chances of getting desired results are better if you opt to pick a marketer or company that has years of experience in digital marketing.
The younger players in the industry are more prone to making mistakes. And while the younger marketers will offer low rates to get more business, the consequences of hiring such an inexperienced team may result in costly regrets. But then again, there is the need to consider the matter of personal and financial preferences when looking into the digital marketer to hire.
2. What do you know about my industry?
The objective of this question is to find an agency or marketer that specializes in or is familiar with your area of business. Overall, you can inquire about this as you consider whether you are keen on hiring an expert that can do digital marketing for the real estate sector and you are not about to hire a team that will be learning about your industry as they go about the digital marketing.
3. What KPIs will you measure?
The most experienced online marketers understand the significance of having measurable elements such as KPIs in their marketing campaigns. With such features, it is easier for your business to see the effectiveness of the marketing strategy employed and where improvements are necessary. As such, the digital marketer should have an idea of the various things to measure based on your business’ needs. Some of the top key performance indicators in any digital marketing campaign that are worth a mention include online traffic and the sources, conversions, and leads (noting the cost and revenue per lead).
4. How do you measure success?
The digital sphere is vast, and thus your business’ needs and objectives regarding digital marketing cannot all be met at once. Moreover, no agency irrespective of accomplishments in digital marketing services can guarantee to have a solution for every challenge your company faces. The agencies with years of experience know that marketing is a long and hard journey and thus success is achieved by resisting to take the short routes when things are bleak. For them, success is the outcome of hard work and determination and knowing what works and what is nothing but the dead weight that needs to be thrown overboard.
5. Who will handle our account?
Do not think of this question as a silly one; its significance cannot be overstated. Many digital marketers will sell their abilities to the masses in a bid to bring in more business, but not all will do the work. For some players in the digital marketing service industry, theirs is a game of bringing in the clients and then outsourcing the work. The result of such is the delivery of results based not on quality but cost. The digital marketing company you are to hire should assign to you a team that will handle your account, and make sure that you have a one-on-one session to have a more personal connection with those tasked with managing the marketing on behalf of your business.
6. What are your rates?
By outsourcing digital marketing for your business, you are spending money and thus should expect to get value for your money. Hiring digital marketers is an investment that should give you notable returns. Therefore, you should inquire about their prices so that you can figure out if they fit your budget. If the rates are very low, that is a red flag, one that indicates the likelihood of getting poor services and low quality of work. On the other hand, you may be dealing with a scammer if the prices are too high. The markets you hire should present a signed rough estimate of their charges.
7. What results can you expect in a few months?
While it may be an essential question worth asking, the answer is somewhat relative. First off, it is never easy to determine the precise results with a new client handling digital marketing for your real estate company. The real estate industry has a competitive landscape that is often pegged by uncertainties. As such, it takes time to come up with effective strategies that are tailored to meet the unique demands of your business’ focus and objectives. As such, you should consider a digital marketing agency that is not promising you the world but is keen not to give guarantees of quick results with a short window of time. Such a service provider will strive to communicate and be truthful about the positive and negative outcomes of their strategies.
8. How do you report your results?
Lasting, you should ensure that you will be working with an agency that gives measurable results. Given the fact that having gone digital it is now easy to track success or failure, the marketers should give you reports that highlight the milestones achieved and well as experienced detractions. Most experienced digital marketers strive to provide monthly reports.
The above are just some of the vital questions to ask scottkeeverseo.com/real-estate-seo/ before you hire. Knowing the answers to expect will help you identify the best candidate to hire that will understand the needs of your real estate company and deliver the desired results.
