SEO is a great bet for many businesses. A great SEO strategy will help you grow your small business. Many of them rely on it for revenue and readership. But then, is it dependable?
Search engines change their algorithms every other day. The reason is quality. They want to keep learning and keep getting better. And in this race of achieving more, the one left behind is a search engine marketer. Eh! Really?
Well, only if you miss out on updates. And to help you not do that, here is a fresh 5 step SEO strategy to nail your game.
The 5 Step Strategy to game up your SEO
Step 1: Start with your website
First things first, what does SEO stand for? Search Engine Optimization.
What it means is that you optimize your website for search engines aiming at achieving better search rankings. Makes clear where to start from, right?
Focus on website design. Keep your website’s architecture easy to go through. Your aim is to be comprehensible for readers and search engines.
Tip: Major elements to keep in mind – navigation, archives, category pages, etc.
Step 2: Create good content
Content has always mattered and is one of the most important parts of an SEO strategy. While there can be times when even crammy content can get you a dollar or two, turns out, it won’t take you far.
To make it large on the web, you need great content. And that too not just for readers, but for search engines as well.
Okay. But how?
A great piece of content would be able to hold the readers (lower the bounce rate) and might even get a decent number of shares. Both of these signals indicate quality on your website.
Search engines take this as a good sign and hence work better for ranking your pages.
Step 3: Work on local searches and geofencing
Another brick in the wall.
Generally overlooked, local search optimization and geofencing can add a great deal to your SEO strategy.
46% of all searches on Google are seeking local information. And then 88% of these searchers call or visit the store within the next 24 hours. Some great numbers, right? Use these to your advantage.
Register yourself on Google My Business. Get verified. Make use of services like geofencing and work your landing pages for performing better in local searches.
If you perform well in local searches, you’ll keep growing as a business.
Step 4: Work on website speed
Working on website speed is another important part of your SEO strategy. Keep getting as fast as you can be. Do this. Do that. And whatnot. Ugh! We’ve all been hearing about all of this.
What’s the noise actually about? Let me tell you.
The loading speed can make or break your website’s SEO and readership as well.
A website that takes forever to load will have a hard time being crawled by search spiders. The request timed-out messages are real. This will directly affect your search rankings.
And then, nearly half of the internet users leave a website that doesn’t load in 2 seconds.
Would your website qualify there? If not, then get in touch with SEO Consultants Sydney. This will help you considerably bring down your loading times.
Step 5: Backlinks SEO strategy? Quality or nothing!
We all know that backlinks matter. But what in the backlinks does really matter?
To be clear, when somebody says backlinks matter, they refer to the quality in backlinks.
You can be creating a great number of weak links and they won’t get you anywhere. While a few links from a good authority website can rocket your search rankings. In fact, that crammy bundle of links can pull you down.
That’s just some unnecessary weight that holds you back.
So, create backlinks that really work for you. Wasting your time and money for poor backlinks will certainly be a poor idea.
While there are a number of ways in which SEO can work for you, some formulas fail to fade. In this post, we tried to amalgamate both old and new ideas to form this simple 5 step SEO strategy.
We hope this helped you.
