Live seminars are a great way to get your message across. Not only do they offer your attendees fantastic value, but they tend to have greater conversion rates too when compared to other types of online lead generation, however, there is no point hosting a seminar if no one turns up to watch. To help cast a wider net and fill up spaces, here are five effective steps to fill your next live seminar.
Facebook Ads
Facebook ads enable you to target a specific target demographic. When using Facebook, you’re able to start off small and expand your budget as you begin testing and tweaking your ads, helping you to figure out what’s effective. You will also be able to hone in on your preferred seminar attendee, as well as produce an ad that speaks to your viewer’s needs. If you have already established an audience on your social media pages, make sure to share your seminar page.
Partner with Local Businesses
If you want to increase attendance at your seminar, you may want to think about joining up with other companies in your space. You need to ensure that the businesses you are thinking about linking with have a similarity in audience, or they may see no benefit from telling their viewers about your seminar.
Email Your Existing List
If you already have an existing list, there is no better time to use it than now. It’s important that attendees are kept in the know of when your seminar is, so the best way to do this is by scheduling a block of emails that can act as a reminder in the event your subscribers don’t see the first email.
Even when people register interest for your seminar, that’s not to say everyone will turn up. It’s important not to spam your existing subscribers, otherwise, they may lose interest in what you have to offer. Using email marketing effectively can help fill up spaces for your seminar.
PR & Publicity
While it may take a bit more planning and preparation, getting your business on relevant websites, blogs and media outlets can be a great way to fill up spaces for your seminar. For instance, you could pitch relevant media outlets and blogs about topics that are associated with your seminar. Once you have done this, you can schedule posts to go live a couple of days prior to your seminar with a link to your page.
Enlist Help
If you are struggling to fill up spaces, you may want to consider using GQ Seminars who specialize in utilizing online lead funnels, email drips, and social media to drive potential attendees to your seminar event, ensuring you get the best attendance rates possible.
Whether you’re hosting a live seminar in person, or hosting a webinar on your company website, it’s important that you get as many people as possible to watch. If you’re in need of assistance, there are advisors out there who are trained to help you deliver effective seminar marketing.
