Despite the recent rise of digital marketing, direct mail campaigns still drive sales. In fact, some marketing professionals yield better results with direct mail campaigns than they do with their digital advertisements. However, you can only boost marketing ROI with a solid direct mail strategy.
The largest portion of any mail campaign is the design. Persuasive materials are aesthetically pleasing, branded and different from all other mailers. Learn how to launch effective campaigns by reading this post on direct mail design best practices.
Use Both Sides Of the Materials
One of the best direct mail design strategies is to use both sides of your materials. This method enables you to stand out from your competition. The majority of brands only use one side of their postcards, fliers and newsletters. Show your target audience that your company is different from the rest.
Create separate designs for each side of your marketing materials. Assure that both sides of your mailers are attractive and easy to read. That way, consumers will not be turned off by your ad if they view the back first. Additionally, include your brand name on both sides of the card. You want consumers to see your company no matter what. This direct mail design best practice is great for launching profitable campaigns.
Add Interactive Elements
Marketing teams also increase sales by including interactive elements in their direct mail items. Interactive ads make consumers feel more connected to the product or service being sold. Hence, interactive materials increase sales. A great way to boost engagement in direct mail campaigns is to include surveys. Ask consumers what they think about your company and/or your products.
Many marketers add 3D pop-ups to their materials as well. Consider adding this feature to your magazines, postcards and newsletters. Several successful marketing teams also incorporate origami into their direct mail designs too. This idea particularly works well when your target audience consists of children and/or families. Whichever idea you choose, you can surprise your target audience. Encourage engagement with this direct mail best practice.
Use Enticing Envelopes
Additionally, use enticing envelopes in your direct mail campaigns. This best practice allows you to intrigue consumers right from the beginning. The best marketers leverage non-traditional types of direct mailers. This helps catch the eyes of consumers. When you design an envelope that stands out, you increase the chances that your recipients will open your mail. Click here for 5×7 envelopes that are bright and colorful with customization options. Add your brand name, logo and any relevant images to your envelopes as well. Use various shapes, sizes and even textures to create eye-catching mailings. Make a great first impression by following this direct mail design best practice.
Choose Fonts Wisely
Fonts play a major role in direct mail designs as well. Consumers need to be able to read your text quickly and easily. Choose just one or two fonts per marketing material. With a smaller number of fonts, you can create clean, easy-to-scan direct mail items. Moreover, choose fonts that are known to read well. Most marketing teams yield positive results with sans serif fonts like Arial. Keep in mind that using a small number of fonts does not mean that you cannot get creative with your text. Try using a variety of sizes to differentiate information from headers. This will make your entire advertisements simpler to read. Apply this direct mail design best practice to your next campaign.
Make Messages Personal
Furthermore, make your direct mail messages personal. Successful brands invest in variable data printing technology. This tool allows you to add each recipient’s name to materials easily. You can even take your efforts a step further by including personalized messages for each individual. Consider wishing your frequent customers a happy birthday at the end of your advertisements. This enables you to build stronger relationships with your mailing list subscribers. Continuously update your data so that you can include personalized messages quickly and easily. Then, you can build a stronger customer base during your upcoming direct mail marketing campaign.
In order to improve your direct mail marketing results, you need to create persuasive designs. Start using both sides of your marketing materials to engage with consumers. Include interactive elements such as surveys and 3D pop-ups as well. Moreover, use enticing envelopes to make a great first impression. Only use a couple of fonts that are professional and easy to read. Finally, use advanced technological tools to create personal messages for each recipient. Use these direct mail best practices to launch effective campaigns.
