Every successful entrepreneur knows that it is much harder to maintain the loyalty of an existing customer than to gain a new one. Therefore, it is crucially important to connect with your customers emotionally and secure their commitment.
As they say, it is best to start marketing to your customers when they first have bought the products or services you offer.
To do this, you might consider including inserts in the packaging of your products. Packaging inserts are a great way to elevate your marketing and fulfillment strategy.
It is a no-brainer that well-thought packaging inserts can help your business to stand out among competitors and make a positive impression on your customers.
Packaging inserts can be affordable, highly targeted, and perfect tools for future cross-selling.
Here are some ways to maximize your opportunities and build strong customer loyalty by using packaging inserts.
Personalized Thank You Cards
You will agree that receiving a personal message or a note from the business you just bought from brings a smile to your face. Personalized letters are one of the best ways to maintain your customer’s loyalty. And, if you sell handmade crafts or accessories, this is where these types of notes can get handy.
The easiest, cost-effective, and most tailored insert you can include in your packages is a handwritten thank-you card. Ideally, the insert should consist of the name of the customer and the expression of gratitude, clearly mentioning the reason for sending the card.
Also, make sure to include an invitation for future relations with the customer and close the letter with a warm yet professional sign-off.
Discount offers
One of the most useful and valuable types of package inserts is a discount offer. You can include this type of insert right in the box, ensuring that the customers will get the offer physically instead of spam in their e-mail.
Although many companies send discounts offers by email, including one in the packaging is like a gift and will surely get your customers excited.
According to enKo (a company that manufactures shipping labels), one of the most low-cost ways to create discount or deal offers to include in your packaging is to print those at business card size.
Cross-Selling Opportunities
If the customers already bought your product, there is a chance they will buy from you again. Therefore, it might be smart to include an insert that tells about other products that you have for sale.
You may include either the catalog of your entire collection of products or feature one specific product and describe it in detail.
This type of marketing is a great way to generate more sales and promote your business to larger audiences.
An Invitation to Your Online World
If you plan to market your products online, realize the power of social media. It can grow your business overnight. For that reason, you may want to include packaging inserts that invite your customers to various social platforms.
Ask them to share your products and write honest reviews about their experiences with your company.
This can be an excellent way to gain positive reviews regarding your products and customer service. This marketing strategy will bring new customers into your business and will give your current customers to express their opinions by speaking out.
It will also allow your customers to become a part of your online community, which will further improve your business.
Finally, packaging inserts are meant to provide more value to the products and services you offer.
Make sure to experiment with different types of packaging inserts and track the response of the customers to each type.
By adding well-chosen, targeted packaging inserts, you can grow your business and develop a successful program for sales and profit.
