How can we make this new product a success? Great products already have demand. All you have to do is position yourself in front of those people. The product matters, but marketing is a different game. Even if you sold a service for free, you would need to spend more energy to promote it. The product isn’t going to sell itself.
Luckily, there are effective marketing tactics you can use. You can outsource and automate most of them later so that you focus on product creation.
5 Marketing Tactics Online Sellers Use
Unless you get your first client, you don’t have a business. That’s an expensive hobby. The beauty of these strategies is they get you sales regardless of the business model. If you switch to another project, they will still work. These tactics derive from inbound marketing. This approach suggests attracting clients instead of acquiring them. In the long term, you save a lot of money and energy.
Imagine if you had this method to attract customers. You could use ad campaigns to launch your service. Even if you disable your ads, inbound marketing ensures your business keeps running.
Here are the five most used methods to get sales.
Related: 10 Unique Ways to Advertise Your Business and Stand Out
Accessibility
Can you find your product in the most popular stores? The more you promote it, the more visibility you will get.
Look at Patagonia. You can find their gear on Amazon, REI, eBay, Etsy, and more. The more channels people have, the easier it is to buy.
Making channels is as simple as creating your listing on each platform. If you want to scale your business, ensure you can access the largest market. That means selling around the world on as many platforms as possible.
Your Best Feature
Every product has a group of four or five features that describe it. If you have a unique feature in the market, it’s better to promote it exclusively. It could also be a message. Once you find what it is, you can focus your marketing on it. Is your product the most resistant to the market? Make an extreme demonstration video.
Although you may not be aware of it, new sellers come up every day. The more sellers there are, the more clients have to filter. The best way to get attention is to excel in one benefit. You could go further, like Coca-Cola, Apple, and Nike did. What if people associate your brand name with a specific word?
Engage in Social Media to Market Your Product
Social media brings an unfair advantage to small businesses. For the first time, everybody has the chance to get attention for free. If you could create a loyal community, they would support you in most projects, even if they may seem unrelated.
Although social media takes time to develop, the advantages are clear. It allows you to hack marketing by having a client base available all the time. Imagine having customers before you launch a new product. That would save thousands in marketing. Even better, followers like to share and shop with their friends.
Look for quantity over quality. If you can be omnipresence, you will get people’s attention. The more content you create, the better it will be. It doesn’t mean you need to have amazing ideas all the time. Social media is easy if you follow the 5/3/2 rule.
Spend fifty percent giving value to others for free. You could entertain or educate people, depending on your style. Instead of coming with ideas, listen to your followers. What do they think? How many comments are there? What do they care about? Find a balance between their topics of interest and your brand.
You can spend thirty percent of the time-sharing personal content. Vlog-oriented content can increase the credibility of your brand. After all, they care about the people working behind the idea. Document your progress so that you can update others.
Be selling twenty percent of the time. With this proportion, you keep the brand identity without being too promotional. At the same time, people won’t know about our products if we don’t promote them.
Email Marketing to Market Your Product
Unlike social media, email marketing allows you to track your clients. Once they join your email list, you will know everything about the actions taken inside your business. With email, you can estimate the long-term value of a lead. As a result, you use strategic thinking to market your product.
Interactive Reviews
Even if your product is free, people still need some form of social proof. It’s a method we use to minimize risk as customers. People will trust others’ opinions more than the words of the seller. If your reviews offer enough information, people will feel confident buying.
Apart from getting excellent reviews, try to make them interactive. What should they take about? Can they ad videos? How about image galleries?
The more proof your potential clients see, the more they will want to buy.
