Here are 9 Things Wrong with Your Product Packaging

The packaging is an important aspect of any product. Even a superior product can be hampered because of poor packaging choices.

In addition to protecting the product during transit and on shelves, packaging offers a wide range of functions. It helps customers distinguish your products and adds to the convenience of using them. Since packaging is the first thing a customer interacts with, it should be high quality and attractive enough to make a sale.

Are you receiving customer complaints about your product packaging? Inferior packaging might just be the reason behind your product’s underwhelming performance. Here are some reasons why your product packaging is failing to serve its purpose.

1. Using cheap materials

Despite putting your sweat and tears into creating a stellar product, it might fail to perform because of cheap quality packaging.

Product packaging plays an important role in creating the first impression. And it won’t be a good one if the product shows up in a tattered box. Therefore, don’t cut costs by purchasing cheap materials. It’s best to use sturdy packaging that will remain intact during transit.

2. Ignoring packaging design

Apart from the physical quality, product packaging should be visually appealing. It should be attractive and intriguing enough to stand-out in a sea of competitors’ products.

Right from the colour combination to the font style, everything needs to be carefully considered to design impactful product packaging.

3. Not considering secondary packaging

Often, one layer of packaging is not enough to keep the product undamaged during shipping. Apart from the outermost packaging, you need to spend on reliable secondary packaging such as packing peanuts, bubble wrap and tissue paper. Ignoring secondary packaging can cause a frequent loss in transit.

4. Picking oversized packaging

If you carry a range of products, then one-size-fits-all is not an ideal concept to follow when it comes to packaging. Picking oversized packaging will expose your products to the risk of getting damaged during transportation. It would be best to look for boxes that are neither too big nor too small.

Direct Packaging Solutions offers a range of packaging products and services at competitive prices.

5. Disregarding sustainability

Fortunately, the world is becoming more and more eco-conscious every day. Taking into account the dire consequences of climate change, it’s high time to switch to green packaging.

You should look for reusable, recyclable and biodegradable packaging solutions for your products. This is an excellent way to tap into the environmentally-conscious market.

6. Overpacking

It’s one thing to ensure that your product is secure during transit, but it’s unacceptable to be wasteful by overpacking (we’re looking at you Amazon).

You must find the right balance and try to use as little packaging as possible. This is not only better for the planet, but also an excellent way to cut-down packaging costs.

7. Improper labelling

Labelling is just as important as the packaging quality and design. It helps customers learn more about the products and provides information about its fragility.

It also ensures that the products get delivered or returned to the right address.

8. Excessive graphics

Good packaging is appealing and comprehensible. Just because you hired a designer to create a packaging design, doesn’t mean you have to wring out every ounce of their creativity. A packaging with excessive graphics will just confuse the customer and not create a favourable impression.

9. Difficult to open designs

Imagine trying to open a packet of flour and ending up spilling it everywhere or needing a pair of scissors to open a pair of scissors. These small packaging details make a huge difference in a customer’s ultimate purchasing decision. Your packaging should be durable but not to the point of inconvenience.

We hope these tips help you improve your packaging designs. Good luck!

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan