If you’re running a car dealership, you know how competitive it can be. After all, in addition to competing with other dealers with different makes and models, you may find yourself trying to edge out your territory against other Toyota or Ford dealerships in the area, too.
Attracting new customers is key to finding success in any business, and selling used and new cars at a dealership involves reaching the right customers. If you’re looking to truly conquer the competition, these dealership business success tips are not to be missed.
Use localized marketing with geofences.
Geofence marketing is an incredibly powerful tool to get your business in front of the right local customers. Local search is becoming more and more important for consumers of all stripes, and especially when someone is shopping for something like a car, convenience is an important factor.
With geofencing mobile marketing tools, you can create invisible digital boundaries where you want your ads to appear. This makes it easier than ever to have customers close to your dealership receive your ads, rather than having to rely on just targeting specific customers based on their zip code or city. This means that you can personalize your marketing even more efficiently, ultimately serving much more effective ads to your potential customers.
Related: How to Beat Competition in Business? 13 Steps to Beat Your Competition
Improve your customer support.
You’ve probably heard the old adage that it’s easier to keep an existing customer than it is to attract a new one. That adage is based on true statistics, which underscores the importance of giving great customer service whether you’re on the sales floor or in the leasing office. One of the biggest areas where your dealership can really set yourself apart from your competitors is by offering exceptional service in your finance and accounting department.
With ServiceNow IVR, you can offer your customers a much simpler way to get the information they need. Thanks to automated interactive voice response prompt, your customers can be sure that they’re getting routed to the proper department or individual when they’re calling in with a question. This can lead to a much happier existing customer, potentially even transforming them into a brand evangelist.
Put your assets front and center.
Whether you’re working on a commercial for local television or are trying to create dynamic, thumb-stopping content for social media, it’s important to keep your inventory in your assets. After all, for someone looking to buy a new car, the right photos or videos can really help convince a buyer to make a purchase. When you’re looking to showcase your wares, it’s good to focus on both the interior and exterior of some of your most popular models. After all, customers want a vehicle that looks great inside and out, so the more creatively you can showcase each vehicle’s unique selling points, the better.
Using simple programs like Canva or Adobe Spark, it’s easier than ever to transform a few photos or short video clips taken on your phone into engaging content for your social media feed. Keep these tools in mind if you want to really set yourself apart from others.
As you can see, there’s a wide range of things you can do if you want to find success as a car dealership owner. From using technology to create hyper-localized advertisements or finding a way to offer better customer service for your existing clients, there are dozens of things to implement in order to gain an edge. If you’re looking for a way to improve your profit margins and are willing to try some bold new ideas, the above tips are definitely worth considering. Try one of them out and you might be surprised with the results.
