Video is completely changing the way content is being created and absorbed on the internet today. At the same time, it’s also changing the way businesses and brands manage their employees, marketing, and day-to-day operations.
Thanks to the latest technology advancements in video content creation, it’s now easier and more cost-effective than ever before to create a video.
However, to simply think of video content as it’s a traditional aspect of someone being on camera and talking to a screen, you would be more. There is much more to video now than ever before, and two of the most exciting and engaging types of content out there are explainer and whiteboard videos.
With all of this in mind, today we are going to take a look at some of the most unique, interesting, and effective ways to start using video to improve business, management and simply getting more done.
Save Time with Repetitive Employee Tasks and Management
If you are a business or organization with employees or freelancers, you are likely spending way too much time on the same tedious tasks every time a new person comes in for a position. Tedious, simply because you are often showing new hires around the office, walking through the basics of day to day operations, and any other elementary information and tasks a new hire would need to be told.
This is a perfect example of how custom video creation in the office can improve productivity and efficiency across the board, while also saving time and resources in the process.
Instead of spending a few hours with every new hire and personally using your time to take them by the hand and showing them this and that, one could accomplish the same thing if they went through this process once in great detail and recorded the whole thing. Then, such video content can be provided to every new hire, while saving hundreds of hours for the organization team.
This same type of concept can be used in many different areas of the business as well, such as pre-sales pitches and employee recruitment videos. Any type of training or messaging that is often done in a one-to-one or one-to-many setting can be done through creative video as well.
Feature Video Content in Your Monthly Newsletter
With the size of companies and organizations growing all the time, it can be tough for team leaders and upper management to spend time with their team members individually. With this being the case, weekly or monthly newsletters are often sent out to staff with the latest company information, news, and important dates everyone should be aware of.
In addition to all of the basic information within these emails, a great way to spruce things up would be to include a video summary and useful tips for your team. These would all be extremely effective when trying to lead your team to success, while also in helping to boost your startup.
Such video content can feature a quick message from the CEO or founder of the company, highlight any company goals or milestones, and also showcase any peak performers or even mini-interviews with sales teams and employees.
This in itself is a great way to create more engaging content than just a traditional text email, but it can also inspire improved morale and engagement within the company as everyone would be learning more about each other through these weekly or monthly videos.
Create a Video Content Library for Your Business
So far we have discussed the idea of using video to save time, improve training, and also deliver content and boost the morale of staff around you. These ideas are all great as long as they are continually implemented and used time and time again.
With this in mind, it’s important to not look at your video content as just a ‘one-time’ usage resource. Instead, take a moment to think about how much content can be created to improve the management of staff while also increasing productivity across the board–not for just today, but also for years to come.
By this, we simply mean having a small team to create, manage, and deploy all of this new content you are creating. This is also easier to accomplish than ever before, thanks to dragging and drop video platforms that make creating explainer videos in just a few minutes possible.
The ideal situation here would be to package up all of your best video content and have team members log in to watch content as you deem fit. Recruitment videos, new employee training, and sales video are all perfect examples of where this would work well.
Businesses Need to Take Advantage of Video Now More than Ever
With more businesses and organizations always trying to get more done and improving upon their bottom line, one of the best ways to accomplish this is by saving time and removing obstacles. As Business Insider reports, this is something we are all seeing lately as remote working and video conferencing is taking the world by storm.
Through the use of unique video content creation and training, businesses can scale their operations and ROI at a much faster pace, while also having a strict standard in place that everyone can follow at all times.
The next time you are performing or managing a task in your business or current position, take a moment to step back and think about what can be automated or improved through the use of video.
