While you might have heard pundits and economic analysts talk a big game about business recovery, chances are that you haven’t seen much movement at your own firm. Companies are struggling to recapture their original clients in the post-pandemic landscape. Customer service become more important than ever before.
However, this could be a rather unique opportunity for those who are ready to help consumers while they work on rebuilding their brands. According to recent statistics, consumer goods purchases are way down. For instance, sales of smartwatches and wearable devices are down some 16 percent while the production volume of smart speakers has dropped 12.1 percent.
That suggests that individual consumers are either doing their best to keep their existing possessions working longer or are holding off on purchases due to current prices.
In either case, you could help the average customer while recovering your business at the same time.
The Importance of Reconnecting with Consumers
Small business owners who run long-established firms might want to think of themselves as suddenly being in charge of start-ups. As some areas move toward being fully open again, consumers are essentially entering the market as though they’d never bought certain types of products before.
That means customer service is as important as ever when it comes to connecting with these shoppers. The overall prosperity of your business hangs in the balance because all of a sudden there are countless firms competing for a comparatively small number of people.
Shoppers have had to restrict themselves to purchasing essentials for the last few months or so, which means some retailers have allowed customer service levels to drop. After all, they’ve been of the mindset that people wouldn’t have much of a choice but to shop at their establishments since they’re the only ones who had certain products.
Another arena that businesses should explore in the post-pandemic landscape is remodeling their commercial property to fit perfectly to COVID-19 restrictions. Neave Group Commercial Division will ensure that you are abiding by the covid laws of the country or state and that the property looks at its best at all times.
As local economies emerge from the recent disruption, however, this no longer remains true. Businesses in non-essential sectors that have only just reopened stand a much greater chance of attracting repeat customers if they treat their customers right and make sure that it’s easy to fulfill orders and process payments.
Depending on where you are physically located, however, you might have to consider accomplishing some of these chores from someplace other than your traditional place of business.
Leveraging Remote Work Opportunities
A survey of 550 employers found that around 67 percent have transitioned at least some part of their workforce to a telecommuting platform due to the current situation. Another 36 percent have encouraged all of their employees to work from home.
If you haven’t yet taken the opportunity, then you might want to explore the possibility of having at least some of your employees telecommute to their jobs. It can help to drastically reduce costs while ensuring that your staffers are happier. Individuals are normally able to do their jobs much more effectively when they’re in a good place emotionally.
At the same time, consumers have quickly come to demand online services themselves.
Adding Online Services to Your Repertoire
In 2019, MasterCard conducted a survey that found that more than two-thirds of respondents thought security is the most important aspect of digital banking. At the same time, the demand for digital banking services greatly increased.
As a result, financial companies that made sure to invest in security and technology upgrades were able to attract new customers that they wouldn’t have had the chance to otherwise.
Take a few moments to figure out what things would be most important to your customer basis if you added new digital services. More than likely, security is certainly a big one. Delivery services and the ability to place orders online is also an area you’ll certainly want to explore if you operate somewhere that still hasn’t opened up totally.
Don’t feel pressured to explore drastic new options just because of media influence, however. Experts feel that Bitcoin mining, for instance, is only worth it when the cost of a single token floats at a price greater than $3,000. Pundits who have been encouraging other firms to break into this field might not understand this fact. Instead of jumping ship to some other industry, keep an eye on movements in your own sector. If you can stay one step ahead of the competition, then you might stand to become a major player in your field in the post-pandemic business landscape.
