There are many different ways to promote your business – TV or radio commercials, posters, flyers, to name a few. However, such traditional advertising methods are aimed at a very general group of recipients. How about promoting your products and services to those customers who actually DO need them? That’s what SEO is all about!
You should just ask yourself what you do whenever you need to look for a service or product and compare various offers? You use Google, obviously! Your customers do the same, so you need to be visible in that particular platform to reach the most fertile ground for your marketing seeds.
The first step is to determine how well your website is rated by Google and what needs to be fixed to improve its rankings. For this reason, an SEO audit must be conducted by experienced and skilled professionals, like those you can find at https://thesearchinitiative.com/seo-audit.
What Is SEO?
If you’re not familiar with the subject, you may wonder what is SEO in the first place. The acronym stands for Search Engine Optimization and describes a set of techniques that are used to improve a website in the ‘eyes’ of Google, Bing, Yahoo, or other search engines. If it is well-optimized, it will rank higher in the organic search results that a user receives after entering a keyword associated with your business. When your website is rated by a search engine, some of the factors that are taken into consideration are:
- Onsite content
- Usability, navigation, and visuals
- Reliable backlinks
To have your website thoroughly optimized and adapted to all Google’s present requirements, you need trusted SEO specialists. And why is such a service vital to your business? We have prepared a list of 5 reasons that are the most significant for you to consider!
1. More Valuable Organic Traffic and Improved Brand Visibility
Thanks to SEO, your website will be able to get higher organic rankings for relevant searches. Organic search results are those web pages that are shown directly after entering an inquiry in Google, Yahoo, or Bing, apart from the paid advertisements. It’s common knowledge that it is the first few web pages that matter – internet users tend to take it for granted that they are the most reliable, safe, and relevant.
Therefore, if you want to beat the competitors, it’s not enough to provide better quality and more affordable prices – you also need to take care of your brand’s visibility and do your utmost to attract the customers who are searching for the exact services or products you offer.
2. Good Value for Money
When it comes to SEO, the frequency of your site ranking high in Google doesn’t directly depend on your budget. In the case of, for instance, PPC campaigns, your ad will be appearing as long as you still have sufficient funds in your account. With SEO, you need to pay for the optimization, of course, but when your website is already well-adapted to the present requirements of the algorithm, it will appear at the top of the search results for particular keywords an unlimited number of times.
The only thing to keep in mind here is that Google provides its search engine with frequent updates, so it’s highly recommended to have a specialist who constantly keeps an eye on it and improves it to keep the high rankings.
3. Dynamic Development
The aforementioned constant updates are not a bad thing – quite the opposite. Thanks to the dynamic development of the search engine, it can adequately reflect the present needs and tendencies of the internet users. Therefore, if you invest in SEO, your business will be promoted on a platform that is always perfectly adjusted to the way your potential customers act at a particular time. In the present times, where there are so many competitors fighting for customers, being up-to-date with the latest trends can be highly beneficial for your business.
4. Improved User Experience
People who are unfamiliar with SEO tend to think that this technique is only about placing the right keywords in the website content. In fact, it involves a whole lot more! One of the most significant factors taken into account in the optimization process is improving the user experience. For example, the navigation will be more intuitive, the loading time will be shortened, and any broken links will be fixed. What is more, a lot of new content will be published on your website, describing your offer more attractively. Actually, they won’t be only purely advertising texts, but also educational ones, making your company seem like a real expert in their industry.
5. Beating the Local Competitors
Even though SEO is an online marketing strategy, it’s relevant not only for businesses working on the internet. Bear in mind that even if a consumer needs a local service provider or shop, they usually start searching for the right company by entering an inquiry in Google. Then, they open the first few links and compare the offers presented there. For this reason, if you want to beat the local competitors, SEO can help you a lot.
If your business is limited to a particular area, the keywords will include the right location (such as the name of the city), so that your website can rank high for inquiries from your market. In this way, you’ll be able to attract those customers who are most likely to benefit from your offer.
Moreover, as Google has continuously been developing, there are far more opportunities to promote your company than just ranking high in the “natural” organic listings. Now, you also have Local Pack results, Rich Snippet boxes, Business Knowledge Packs, and other search engine listings. This creates so many more potential opportunities to promote your business to customers in your location!
Being up-to-date with the present trends in marketing is vital for your company’s success. The current market is so competitive that you need to do your best to attract more customers than other brands in your industry.
Thanks to SEO, your website will gain better visibility in the search results, meaning that those people who precisely need those products or services you offer will find your company quickly. It can be beneficial to both online shops and local businesses because nowadays, no matter what we are looking for, the searching process starts with Google (or another search engine). Hence, you should hire the right specialists to make your website easy to find right where it is sought!