Here is a list of my top seven books that I recommend to everybody for this summer as a part of increasing entrepreneurial business potential energy.
Business Model Generation: A Handbook for Visionaries, Game Changers, and Challengers
by Alexander Osterwalder and Yves Pigneur
We leave in the time where changes cannot be followed with our eyes. That changes in the business environment ask for changes in our business. Is there a better starting point to change your business than your business plan? I love the book. It is as my own entrepreneurial bible. There are many case studies, many tools, and many approaches to develop and design your business model.
If you want to stay in one step ahead of your competition, you need a Business Model Generation.
The Entrepreneur Equation: Evaluating Realities, Risks and Rewards of Having Your Own Business
by Carol Roth and Michael Port
To be an entrepreneur is not easy. If it is so, everyone will be an entrepreneur and there will not be people who will work for others. This book will help you if you didn’t already start your business to do the math before you start with your entrepreneurial path. You can learn how you can build a successful business as well as how to access the risk and rewards of being an entrepreneur.
If you want to be your own boss, read the Entrepreneur Equation first.
Enchantment: The Art of Changing Hearts, Minds, and Actions
by Guy Kawasaki
Enchantment is such a book where content is presented in one big plan, or guide through the process of enchanting people, customers, colleagues, employees, businesses… If you look at the headings of the content of the book you’ll be seen that it covers a finished plan ready to be implemented in your business and your entrepreneurial life. In the book, you’ll find answers about:
- How to achieve likability and trustworthiness?
- How to prepare and launch?
- How to overcome resistance?
- How to make enchantment endure?
- How to use push (presentation, email, and Twitter) and pull technologies (websites, blogs, Facebook, Linkedin…)?
- How to enchant your boss and your employees?
- How to resist enchantment?
If you want to use enchantment as one of the most important elements to attract customers and build great relationships with them, you must read the Enchantment.
Onward: How Starbucks Fought for Its Life without Losing Its Soul
by Howard Schultz and Joanne Gordon
The book is a snapshot of a moment in history about a rising empire with an entrepreneurial spirit, then losing that spirit and struggling and again recreated the empire. You can find really useful knowledge about vision, day-to-day conflicts, and leadership in the person with an entrepreneurial spirit.
If you want to learn from successful entrepreneurs about their growth, personal philosophy and possible problems that can occupy every business the Onward is the right book for you.
In the Plex: How Google Thinks, Works and Shapes Our Lives
by Steven Levy
This is another book about a successful company that in the past ten years changes the ways how entrepreneurs doing business. The author takes readers inside Google’s headquarters and shows how this company works. From innovation, staffing, problems to the most innovative solution for the company’s cash cow the book gives some interesting knowledge for entrepreneurs.
If you want to extend your knowledge about Google and at the same time to find interesting case studies about entrepreneurship. In the Plex is a good starting point for you.
The Thank You Economy
by Gary Vaynerchuk
This book is about some new economy called The Thank You Economy born at the internet that describes the new way how we communicate, how we buy and sell and how we interact with each other. Here, you can find some new ways of doing business and how you can make your progress in an entirely new business era.
If you want to be part of this new way of doing business, it is worth reading The Thankyou Economy.
Launch: How to Quickly Propel Your Business Beyond the Competition
by Michael A. Stelzner
An interesting thing that attracted me to buy and read this book is that ideas and principles in the book were developed and practiced by the author. The main idea from the book is to focus on customers needs without pushing too many marketing messages. The book is based on the equation that tells us that if we want growth, we need great content plus other people minus marketing messages.
If you want to read something really easy to follow with case studies, this book is for you.