Amazon is a prominent place to make some money and stand out! You need to know exactly what to do if you’re going to make this happen. Amazon can be an incredibly lucrative business venture for people who are interested, but only if you can make the system work for you.
To do this, you’re going to want to promote your Amazon.com listings to get people interested in your product and be ready to make an investment. Are you interested in doing this? Well, let’s check out how!
Sometimes, the best way to make sure that you get people to come and check out your Amazon listing is to run an external campaign. These are great for attracting people, and they have the added bonus of putting your business on the map at the same time!
All you are doing in this particular instance is using external methods to drive traffic back towards Amazon, to get people involved who you wouldn’t usually communicate with. You can do this with backlinks, with social media, with such engine optimization, you can basically build an entire Amazon marketing campaign. It all helps to drive traffic back towards your Amazon listing, which will, in turn, increase the number of sales that you get. If you need help establishing an external strategy, agencies such as Nuanced Media can help.
If you are quite keen to promote your Amazon listing, you don’t have to go outside the site as much as you think. Amazon actually does have quite a broad selection of promotional options available. Still, you have to know how to use them.
For example, you could try and win the Buy Box. This is the first box that you see when you look at the type of purchase options that are available for a listing. If you can best match up your listing to what people are looking for, you have a much better chance of appearing.
Alternatively, you can make it your mission to try and appear within the higher search results. When you search for an item, Amazon ranks the results according to specific criteria. According to Amazon’s guide for sellers, the results are generated according to price, availability, selection, sales history, and the text matching. When we consider that nearly 60% of all shoppers don’t actually move past the very first search results, it’s important to rank highly if you want to get people’s attention.
If you want to try and increase the visibility of your Amazon listings, you know that you’ve got a couple of options available to you. Obviously, external promotion and internal promotion cover most of the ways that you can get your listings out there to the public. In addition to aiming for a robust public campaign, you also want to make sure that you are within the first page of listings. This will help you get the type of coverage you need. Thankfully, Amazon themselves provide a lot of helpful tips on how to make this happen.
📝 Author Bio
Ryan Flannagan is the Founder & CEO of NuancedMedia, an international eCommerce marketing agency specializing in Amazon. Nuanced has sold $100s of Millions online and Ryan has built a client base representing a total revenue of over 1.5 billion dollars. Ryan is a published author and has been quoted by a number of media sources such as BuzzFeed and Modern Retail. To connect with Ryan, check out @Ryanflannagan on Twitter or via Linkedin