When it comes to digital marketing, content is king. If your business doesn’t have engaging content, you’ll struggle to maintain your audience’s attention, much less capture it. As such, it’s crucial that you have a good strategy for creating and disseminating content.
From images and video to written copy and blog posts, there are a variety of kinds of content you’ll be expected to create if you’re looking at sprucing up your digital marketing campaigns. Here are five tips to keep in mind as you work to craft great, compelling content.
Spice up Your Copy!
Whether you’re writing blog posts to help with your onsite search engine optimization (or SEO) or are coming up with some short, punchy copy for a Facebook or Instagram post, the words you write can have a major impact on your marketing efforts. One thing to think about when crafting copy for your business is to experiment with different stylistic elements, including punctuation.
For example, you might want to consider playing around with formatting by using an em dash to offset key parts of your copy like calls to action. Especially when the number of characters is limited, em dashes can help you make the most of your character count.
Create Engaging Videos.
Of all the different types of content, you can create for consumers, nothing is as powerful as video. Video content often has a much higher ROI than just images on social media platforms like Instagram and Facebook. This is because these sorts of visuals work particularly well on a visual medium, and can be a powerful conduit for conveying your message to potential buyers.
If you don’t have the skillset to create high-quality video content, consider working with another company that specializes in animations, 3D motion graphics, and other types of video. Omnislash Visual is one such production company offering an array of different services. Whatever style of story you’re trying to tell, a team of experienced animators and video production professionals can help you create the sorts of creative content you want to set your business apart and catch buyers’ eyes.
Tailor Your Content for the Medium.
Part of creating thumb-stopping content comes down to picking the right sorts of content for the platform you’re creating it for. For example, using a carousel advertisement on Facebook can be a compelling way to showcase a variety of new products, such as different types of swimming suits or various flavors of energy drink. If you’re making a video for social media, be sure to keep the aspect ratio square when exporting the video you plan on sharing on
Play With Different Formats.
Just as different people use different social media platforms for different things, having various approaches to how you create content can appeal to a broader range of interests. For example, there are some positive cases of social media users engaging more with long-form Instagram descriptions. This means that adding more copy to your Instagram captions could let you communicate a longer message with audiences beyond a simple picture or short video. Emojis are also something worth experimenting with as you create content for social media and even email.
Use Customer Testimonials!
Customers are much more likely to trust someone else’s opinion of your company than they are what you say about your company. Thankfully, using customer feedback is possible thanks to Google reviews, Yelp, and Facebook star ratings. In addition to personally responding to all feedback, you can also use screenshots or pull quotes of these mini-reviews from customers in order to build up positive word of mouth around your business and its services or products.