Did you know nearly 50% of small businesses fail by year five? Typically, it comes down to not making enough money to keep up with costs, but there are several factors that lead to financial upset.
Even business owners with fantastic leadership and financial management skills can fail to make ends meet. That’s because leadership skills don’t generate leads. The only way to bring in new customers and make sales is by marketing your brand.
Unfortunately, marketing falls outside the wheelhouse of most business owners. Although business owners need to consider costs, their best bet is to hire a marketing company. They can create and maximize your online presence and help your business grow across multiple platforms.
The only question is, how do you go about hiring a marketing firm?
1. Find Out What Services They Offer
First, identify what marketing services you need. Research “what does a marketing company do?” to find out about your options. We recommend starting with the basics, such as developing a user-friendly website, perfecting your SEO, and creating a blog full of valuable and engaging content.
However, there are other services to look into as well, such as:
- Social media marketing
- Email marketing
- PPC and SEM
- And more
Consult with various companies to find out what will be best for your business.
2. Look for Positive Reviews and References
Hiring a marketing agency can be easier if you take the time to find customer reviews and testimonials. Learning what previous customers have to say about a marketing company can provide all the insight you need. You can see the efficacy of their services, identify their customer service skills, and more.
3. Ask About Their Experience
Before hiring a marketing firm, be sure to ask about their experience. How long have they been in business? Have they worked with companies in your industry before?
These are important questions to ask. A marketer may have great results working with a restaurant, but that doesn’t necessarily mean they can help a contracting company.
4. Research Fair Pricing in the Industry
Next, because digital marketing can be done remotely, you have the opportunity to find the absolute best prices and services. Research competitive marketing company prices to get a baseline. However, remember that the cheapest option isn’t always the best option.
A less expensive marketing firm may have less experience, fewer marketing tools, poorer results, etc. Price is important, but don’t use it as the only factor of consideration.
5. Get a Free Consultation
To help answer “why hire a marketing agency?” it may be beneficial to talk with prospective companies. Reach out to the top contenders and ask for a free consultation. They should be willing to sit down and have a meeting with you to discuss your business’s needs.
This will also be a good time to ask about pricing and get a quote for your desired services.
Do You Need a Marketing Company?
Running a small business is a difficult job. You have the entire weight of your company on your shoulders. Furthermore, your success dictates your financial well-being and the financial security of your employees. If you need more help finding a marketing company or are looking for more advice on how to make your business thrive, check out some of our other articles before you go. Our blog is dedicated to helping entrepreneurs like you to thrive in the competitive business arena.
