With the rapidly evolving lifestyle and newer hypes in this generation, there is no denying that most people have no time to pause and delay their busy schedules. This results in skipping their personal evaluation of body health and maintenance, even more so during this pandemic when everybody has to sit and look at their laptop screens all day.
And the outcome? Backaches, neck pains, and muscle soreness. With these, the importance of physical therapies in relieving such conditions (and more) is highlighted now more than ever. In addition, the need to inform people about its importance to health should also be increased. How do you do that? Well, it will all come down to effective marketing.
If you’re one of those who want to grow their physical therapy clinics and reach more patients who need your help, then it’s time for some changes in your marketing plan. Lucky for you, this article has got you covered. Below are strategies you can do to market your practice effectively.
Out With the Old, In With the New: Go Digital
Everyone knows the drill. Of course, if you want to let people know about your clinic, the first right thing to do is market it through radio and TV advertisements, brochures in your locality, and the likes. Although many PT clinic owners still do the ‘classic’ way of marketing, one of the fastest and more modern techniques is going digital.
With digital marketing, there are just a lot of things you can do that the classic pen-and-paper limits you. For one, it can help you reach a wider scope of clients, not just from your locality but even neighboring cities. Furthermore, most physio clinics are now building their online presence, and not having one means you’ll lag behind the competition.
As you are a PT specialist and probably not a marketing expert, it’s only natural to feel overwhelmed with all the technicalities of the digital marketing trend. But the good news is there are now available online services that can help you with your marketing journey.
One example that offers professional and prompt services to their clients is Clinical Marketing. You can visit their site to learn more!
Be Online Present: Create a Website
Do you have a website for your physical therapy practice? If no, then this is the sign that you might be waiting for to create one. If yes, then the next big question is: is it up-to-date? Having an updated website not only helps you attract potential clients but it can also improve your website’s security and prevent it from the dangers of hacking.
In creating or updating a website, design is everything. The first thing that most potential clients look at is your site’s layout, color combination, and overall balance of elements. With this, the website design must create a visual impact that makes a lasting impression.
Aside from the design, you also have to focus on what content you will be adding. A few content tips that you might want to add are the list of services you offer, some blog posts about common musculoskeletal issues, for example, and your contact information.
Strengthen Your Online Presence: Utilize SEO
Have you ever tried asking something in your mind, and then you just went and typed it on google? Google will then present you a list of sites containing the keyword you typed on the search bar, and you start to browse until you find the information you are looking for. Most often, though, you only check out the results on the first page and not the rest.
Just like you, most if not all people are also like that. With the millions of information uploaded on the internet every day, many people do not have the time to browse every page on google. That is why if you want your clinic to stand out from the others, utilizing Search Engine Optimization (SEO) is the way to go.
In addition to creating or updating your website, having a solid online presence means that your website should be seen on page one of the search engine results page (SERP). SEO strategy helps you create page titles, keywords, and other descriptions which help your website appear on top of search engine results.
Communicate and Connect: Use Social Media
You can also use social media to promote your practice. This platform can help you communicate and connect with the community as most of them are probably on social media sites like Facebook, Twitter, Instagram, and the likes. Because of that, you can grab this opportunity to keep your brand visible.
You can post photos of your clinic, show them your equipment and services, and you can even ask your loyal patients to share some of their experiences in your clinic. This will not only attract an online audience but can increase your credibility as a physical therapist as well.
Show Them What You Can Offer: Add Promotions
One traditional marketing technique that still works today is adding promotions through gift certificates, free screening, and other offers. Even though a lot of clinics have practiced this technique in the past, it is still one way to attract clients because it gives them a sense of advantage when they go to your clinic. After all, who doesn’t want a freebie anyway?
Believe it or not, this is one effective way to get your practice recognized and let your clients remember you the next time they need PT services or know someone who does.
Takeaway
As a physical therapist, your duty in establishing a healthy doctor-patient relationship must be your top priority. Then, keeping them informed that your services are available should be next. Although there is no magical formula to having perfect marketing, the five strategies mentioned here can help your physical therapy practice go a long way.
