Using hotel marketing ideas that can be implemented by independent accommodation is a difficult task. Fortunately, hosting is an activity that offers endless possibilities for developing relationships with your customer. However, many hoteliers and homeowners follow a specific marketing routine for their accommodation. However, unimaginative marketing campaigns make your property look obsolete and uninteresting to visitors. It is crucial that marketing looks modern and attractive to your business for potential visitors.
Regarding accommodation ideas about accommodation, there are 2 primary strategies to follow: outbound marketing and inbound marketing.
Outbound Marketing, also known as push marketing, includes promotional offers and ads that push the public to make a reservation.
On the other hand, inbound marketing, also known as attraction marketing, aims to attract the public through your brand name to build trust.
You can and should use tactics from both strategies to have a complete marketing plan.
Below you will see some creative ideas of the above marketing, which you can apply:
Outbound Marketing
Use packages for special occasions
Special circumstances are an essential guide to booking. But even so, many properties lose revenue by neglecting to create unique packages. The goal is to attract customers by giving them a custom offer. For example, focus on the people who will be attending an upcoming event, sporting event, etc .: what do they expect? What worries them about this experience? Then, translate the answers of these answers into a package ideal for their needs.
So in a sporting event, which attracts many people in the city, create a package that will include a special breakfast for that day or transfer from/to the venue where the event takes place.
Emphasize local partnerships
For a start, make a list of local businesses and people who can benefit from working with you. Many types of businesses need an accommodation to work with, such as small travel agencies or travel agents. See if you can make a deal where they will offer your accommodation to travellers in exchange for a commission.
The right partnerships can enhance the benefits of your accommodation. For example, you can advertise partnerships with local travel agencies that offer excursions, which will provide some discount for your customers. In addition, creating innovative packages in collaboration with your local partners can lead to a refresher of what you will be able to offer your future visitors.
Inbound Marketing
Create an Instagram account
Instagram is one of the largest social networking platforms that you can use to present your property to potential visitors. However, according to Instagram, users lose 70% of the content they post. To combat this, Instagram has developed an algorithm that prioritizes the content that users are most likely to engage with. This means that the content you post must be meticulous and targeted to a specific audience. Instead of focusing on promotional material, try using user-generated material that encourages guests to share their experience and use unique hashtags (#) to promote their stay in your accommodation.
Another way of development is the massive popularity of stories: 500 million users make stories on Instagram every day. If you do not use accounts, your accommodation will lose the primary function of Instagram used by most users. Therefore, it is important to “build” a strategy that will include both photo posting and stories.
Use the reviews and being listed on hotel search websites
Positive reviews for your accommodation are the perfect marketing source because they accept social validation. You can present a slideshow of your best reviews or even share some of them on social media. Do not forget to thank the guests for their stay!
Reviews can also come from non-public sources, such as a grateful review from a large group or an email from a visitor. Kindly ask their permission to share their beautiful words and experience and then proudly present them on social media as well as on your website. Also, by registering on websites like hurrygreek.com, you can more easily promote your business to a more significant portion of the world. A hotel search engine is definitely a move that will increase your customer base, and maybe you should consider it.
