A high converting landing page is key for a successful digital marketing campaign. It leaves a good first impression, builds credibility, promotes new products or services and improves conversion rate.
You may have an effective SEO strategy, excellent offers, and your PPC ads may be properly optimized, but without a high-converting landing page, your marketing efforts will suffer. You need to create a flawless and effective landing page for your online marketing efforts to be successful. In this article, we’ll discuss crucial tips for creating a high-converting landing page.
1. Utilize the best landing page tools
By utilizing the best landing page software such as Unbounce and Lead pages, you can create a goal-oriented and high converting landing page without depending on web developers. The best landing page tools come with advanced features such as third-party integrations, automation, a variety of templates to choose from, heatmaps to track engagement, and a custom domain name. This lead pages vs. Unbounce guide can help to choose landing page software that best suits your business needs.
2. An outstanding headline
A killer headline should spark a reader’s attention and compel them to keep reading. It talks about your product or service shortly and concisely. Your subheadings should be alluring as well to persuade a visitor to stay on your website.
3. Utilize visual elements
Usage of visuals such as photos, videos, and images can help to reinforce your internet marketing strategy. Visual content helps you to emotionally connect with your prospects and may trigger a positive emotional response towards your business. Be sure to use visual elements that are of high quality, relevant to the product or service you’re offering, and leave a lasting impression on your visitors.
4. Include social proof
Inserting past customer testimonials shows that you’re trustworthy, and that might prompt your prospects to trust and do business with you. Customer testimonials should be credible, relevant, and concise.
5. Avoid cluttering your landing page
Your landing page should be well-organized, clean, and clutter-free. You should only include content that is relevant to what you are promoting. Your CTA button must be visible with no pop-ups distracting the reader. You should also avoid cramming your landing page with multiple offers and CTAs.
6. Use keywords
The use of keyword optimization when writing your landing page content ensures that your page ranks high in search engines. Ranking high on SERPs boosts web page traffic and may lead to an increase in conversion.
7. Make an offer
For your visitors to click the CTA button, something must compel them. For example, if you’re dealing in business consultancy, offering your prospects a free business review may prompt your prospects to hit the call-to-action link and subscribe to your email list or buy your product or service.
8. Include clickable and shareable links
Once your readers consume your content and are impressed, they might want to like and share it with their friends and families. The more likes and shares your landing page receives, the higher it will rank, resulting in high conversion.
Endnote
A landing page is a marketer’s lifeline. Implementing these tips when creating your landing page will help you achieve your online marketing goals. You should link your social media pages, post google ads and emails to the landing page, and not on your homepage to reap maximum benefits.
