Over the past few years, video marketing has gained immense popularity, which is growing even more. While popular sites such as Facebook, Instagram, Twitter are great places to invest your digital marketing efforts, YouTube remains the giant in the space. Individuals spend over a billion hours every day watching videos on this platform. So, you need to produce quality YouTube content and share it with your potential customers.
If you want to increase engagement on YouTube, you need to invest your precious time in creating great content regularly. Well, only this tip isn’t enough to boost your YouTube traffic and engagement, that is why we have made a list of 7 important tips regarding the same.
7 tips to boost YouTube traffic and engagement
1. Build YouTube content videos around a single keyword or topic
This might sound obvious, but generating content around a single topic or keyword is the best way to drive traffic to your YouTube channel. Many people who don’t know SEO’s best practices skip this step, but it is crucial if you want your YouTube videos to get the maximum number of youtube views. Try using a keyword research tool such as KeywordTool.io, which is specifically meant for YouTube. It will help you find the most searched keywords in your target niche.
It is important to choose a keyword before you even start making your video content because it helps you collect the best information around that specific topic. It also helps you include your keyword naturally in the content. This makes YouTube pick your video when closed captions are added. Once you have chosen your keyword, go through the videos that are currently ranking high for that topic to make sure you are on the right track in terms of intent, and do not forget to optimize your title and description. Despite popular myths, YouTube videos that end within 5 minutes are the most successful, so do not try to make a film or novel. Just keep it short and sweet.
2. Reformat existing quality content in YouTube content
Of course, the best way to grow your channel is by creating great content. But that content does not always need to be built from scratch. Some of your best video content can be created from valuable, engaging, useful, and actionable content that you have already made in the past. Reformatting existing content is a great idea to engage your new as well as old audiences who have already shown interest in your content. That old content does not need to be in the form of videos, it can be images, blogs, and any other type of content.
Many people visit YouTube to find answers and watch how-to tutorials for the issues they are facing. So repurposing content that solves the problems of the users is a great fit. Look at the guides, blogs, and other high-performing content you currently have and figure out how to make them into cool videos.
3. Interact with your audience
You should never forget that YouTube is a social media channel, and thus demands social interaction. That is why just like other social media platforms, it is important for YouTube marketers to interact with their audience via several YouTube tools. This shows them that you are active and trustworthy.
If you are just posting videos on your YouTube channel without encouraging comments and discussion, you miss out on a big opportunity to gain engagement. YouTube also rewards channels that have a high engagement rate by increasing their content’s reach. Try to react and reply to every comment you receive on your videos (if possible!) and ask users to take action via audio or visual prompts.
Interacting with your audience in the comments and supporting their content too is a great way to increase YouTube engagement.
4. Get Branded
Your content is great, but is your channel visually appealing? According to a recent study, 80% of visitors like to engage with those YouTube channels that have professional profiles.
If you want new visitors to take your YouTube channel seriously, you need to make it look professional. This way you would be able to buy real youtube views and more subscribers and engagement too.
Branding your channel also helps users recognize your content immediately. If you have a website, you might already have some experience to differentiate yourself from other individuals and brands. So, it highly makes sense to continue that branding to your YouTube channel.
In addition to the visual branding, do not forget to add custom URLs to the header of your channel. Also, write an interesting bio including- who you are, what you do, and what your videos are about.
5. Cross-promote your YouTube videos
One of the most beautiful things about social media is that it allows you to cross-promote your content on different channels. It is the easiest way to grow your audience on YouTube as your followers on other platforms might want to see your YouTube content too.
If you have already gained a decent following on Facebook, Twitter, Instagram, it will be easier for you to bring more audience to your YouTube channel. You can post a teaser of your full-length YouTube video on other platforms and direct the viewers to your YouTube channel. Do not forget your blog pages, you can share your videos there as well.
6. Show up
If you are marketing on YouTube by yourself or as a part of a small organization, showing yourself on the channel can be extremely beneficial. This will help your audience can more with you as an individual. It is important, especially for bloggers, life, fitness or business coaches, and solopreneurs. Every video you create does not need to include your face but doing it every once in a while will help you gain more engagement. Additionally, if you are a non-photogenic type of YouTuber, use your photo on your channel.
7. Use great thumbnails
Customizing your thumbnails might sound like a useless task, but trust me, they are extremely important. A thumbnail is the first thing that users see before watching your videos, and if they find it interesting, they would probably like to watch it.
The same goes for a YouTube search. Videos that have a catchy title and appealing thumbnail generally rank higher, even if their content itself is not as valuable, as they have a higher click-through rate (CTR).
You can customize the thumbnail of your videos by choosing a background, adding text, etc. Make sure that you have the best quality photo that you can possibly use and that the color scheme of the image works with your video’s title. It is up to you to create an attractive thumbnail that they can click on and see. Make sure that it is attractive enough.
Conclusion
Never take YouTube marketing lightly as the one who rules this second most visited site, rules the market. Most brands have already made an image on the platform and it is your chance to shine too.
In conclusion, YouTube is a powerful platform for video marketing. However, just like any other type of content on the web, it’s important to think about where you can drive traffic and engagement from.
The goal is to provide content that is valuable to people. You want people to watch and share your videos. People should enjoy watching the video, they should feel like they learned something, and they should want to share the video with their friends and family.
There are many ways to build authority, build your brand, and increase your reach, whether that’s through your website, your email campaigns, your social media profiles, and your blog. The best thing that will make a difference is having a strategy.
