When you have an online store, your sales heavily rely on the imagery of your products. Since you need to stand out online among a plethora of other online stores, you want to be consistent with your content. If your products are not visually pleasing, chances are people won’t be bothered to read descriptions or find out about the quality – the lack of effort in the photos will tell customers everything they need to know. That’s why it’s so important that you properly take images of your products to showcase their quality in your online store. Read on to learn how to do just that.
Get Inspired
Before taking photos of products, it’s important to brainstorm what type of message you want to send with your photos. At the end of the day, product photography requires a lot of effort because the images you put on your website will determine how well your goods sell. If the picture isn’t authentic or of good quality, chances are you won’t be selling much. So, take the time to get inspired by photographs, look at what products are the most tempting to buy, and how the pictures of these products caught your eye. Then you’ll be able to gauge what kind of image you want to create for your online store.
Utilize Tech Solutions
Using technology you can perfect your photos by making small edits here and there, altering the lighting, and enjoying the tools provided by apps and software when you want to focus on a particular item in the picture or blur out a background. But this isn’t the only thing that technology can do for you. By installing tech solutions that offer sample management and other tools, you will be able to visualize what your product will look like on your website before you market it. A business needs to think about photography post production which is why installing photo studio management solutions will help with retouching along with all other operations to prepare your images for your online store. This way you can make any alterations necessary to ensure the image shows your products in the best light..
Don’t Rely on Edits Only
As necessary as technology is in the world of professional photography, you still need photography skills during the photo shoot and post production. This is because, without the skills to take great photos, you will be trying to make up for the sloppy images by over-editing. Over-editing leads to a lot of noticeable issues that will have your clients question the quality of your product. After all, if it appears that you do not put in the effort to present your products well, people will believe that the products aren’t worth spending money on. That’s why, as tempting as it may be to utilize technology and how much easier it makes many jobs, you still need to put the effort into taking a quality photo.
Pay Attention to Background
Online stores need to be extra cautious about the background in the product photos as you do not want anything to distract customers from the product you want to sell. It’s also not a good idea to solely rely on editing to change the background. Instead, try to find the best locations to shoot your images before the day of the shoot and plan ahead. You can always create backgrounds with a white sheet or wall as the backdrop.
Have Good Lighting
Lighting is everything if you want to take an impeccable picture since the wrong lighting can drastically change the image. For instance, a white background will appear gray in an image without proper lighting. So make sure you prioritize lighting during a product photo shoot. There are many ways to improve lighting from using natural sunlight to adding more light fixtures to your location.
Use a Tripod
The final tip for online stores is to invest in a tripod. The reason for this is it will ensure photo consistency, which is so important when promoting products. Moreover, trying to prop your phone up on a shelf or relying on your hands to hold your digital camera in place is not going to last very long. Instead, get the tripod for stability and to ensure your product images come out clear and consistent each time. As your business evolves, you will be even more reliant on photography, so that tripod will be in your organization for the long haul.
As you can see, a lot of these tips can be applied to anyone interested in photography, but it’s important to understand that photography in business needs to go that extra mile as it plays a huge role in how well your products sell. In the digital age, we spend so much time on social media and we shop online as well. So your products need to be visually appealing. As such, referring to these tips will ensure your product images are eye-catching.
