These days, customers interact with businesses through their websites. Even if you don’t sell products online, your customers are likely to check out your website before doing business with you. Here’s why web design is so important for your business.
Usability and User Experience
First and foremost, web design is important because your website needs to be easy for customers to use. The goal of a good website isn’t just to present information – it’s also to make that information accessible, and allow users to actually accomplish something on the site. If you’ve ever been frustrated by confusing navigation or a website that is full of annoying pop-up ads, you’ll know how important this is.
Navigation
Navigation is an often overlooked aspect of web design. Your website visitors should be able to find what they’re looking for quickly and easily. This doesn’t just mean that your site needs a good layout, and it’s usually not enough to simply organize pages in alphabetical order. Navigation also involves making sure that all of the links go to the right places. You can test your navigation by asking people to find a certain page on your website and seeing how long it takes them to find it.
Conversion
Every website needs to have a goal – it’s a waste of your time and money to build something that doesn’t do anything! The best websites help their visitors convert into sales or leads. If your website isn’t an e-commerce website, it should still be easy for site users to contact you or sign up for information about your products or services. You should be testing and improving conversion rates all the time, especially if you want to increase the profitability of your website. For a high-converting website, check out custom web design by Smartboost.
Brand Professionalism and Trust
For many businesses, their website is the face of their company to the world. It helps customers get to know a little bit more about who you are and what you do. If your website looks sloppy or unprofessional, this can have a big impact on how much trust web visitors put in your business. To build brand professionalism and trust, you should start with a well-designed website.
Mobile-friendliness
Websites that work well on mobile devices are becoming the norm. Smartphones and tablets have become ubiquitous, and these days most of your customers probably use them to access websites. If you don’t make your site mobile-friendly, you’re missing out on a lot of potential business. This includes people who want to buy products from your website if you’re an e-commerce website, or those who need additional information about what you do if you offer a service rather than sell physical goods.
SEO
Search engine optimization (SEO) is an important part of web design that many people overlook.
If you want to bring in traffic from search engines, your website needs to be well-optimized. In addition, it should have content that provides long-term value. Your site’s pages shouldn’t just be a list of keywords – they need to provide valuable information for readers and also help your business look good online.
