Expanding your audience is a must for any business. The ability to reach new people gives you more of a chance to sell your products, drive revenue, and grow the company. However, you never want to break the bank when trying to reach these new audiences, as there may be areas of your business that require more of a financial boost. Here are some of the ways you can improve your audience without breaking the bank.
Affiliate Marketing
One path you could try is affiliate marketing. As you grow your pool of affiliates, you will gain access to the audiences that they are nurturing. Affiliates will promote your products or services and try to push for a sale. If they do manage to drive one, this will be tracked through the link the customer uses to access your site from theirs. You will then pay a small amount of commission to the affiliate for their efforts.
Since it is a commission-based business, the amount that the affiliates earn is up to them. With a small group of affiliates working with you, you might be able to reach many new types of potential customers without breaking the bank as you might with other forms of marketing. Affiliate marketing is flexible and can be used in multiple industries. If you are searching for a low-cost way to grow your audience, this is definitely something to consider.
Social Media
What platforms is your brand on? If you have just kept to one social media platform then you could be missing a huge audience who might be interested in your brand. For example, if you have a B2B model, you need to be active on LinkedIn as this is a great place to build connections and interest in your brand.
Even if you have a profile for one platform, that does not mean that you are utilising it to its fullest potential. As an example, you could have an Instagram account that you use to post a few pictures here and there. However, you might not be actively engaging with everything that Instagram has to offer. From different types of content like Reels and Stories to choosing the correct hashtags, there is a lot that you can do to make your social media platforms more visible to new audiences.
SEO
An easy way to reach new audiences is to finetune your SEO. This is an incredibly important part of your website, but it also changes all of the time. What might have worked even a year ago might not work any longer. There are so many little things that could affect how you rank on search engine results pages and you need to make sure that you are targeting all of them.
There are some basics that you can do at the start. Improve the written copy of your site and ensure that it contains the keywords that you want to target. Likewise, you need to make sure that each of your pages has the basics like meta descriptions.
You also might want to look into targeting your local SEO. Who knows, you could have a large potential audience in your immediate local area that have no idea about what your business offers! Take a look at how you rank locally – this might be the ideal place to make a start when trying to reach new audiences.
Paid Ads
When properly researched, paid ads are a fantastic way for you to potentially reach new audience members. Sites like Good and Facebook allow you to pay for sponsored posts and banners, and these could deliver some great results for you when used correctly.
You need to make sure that you are spending in the right place when it comes to paid advertising. Put the research hours in to find the right sites for you, and make sure that you know how to analyse the data that you will be getting back so you can tell whether the ad spend is worth it. This type of paid advertisement is never going to be expensive, but that does not mean that you should just spend on paid ads for the sake of it.
These are just four of the methods that you could try to use to reach new audiences without breaking the bank. With the right path, you should be able to build connections with new people and potentially improve the customer base and visibility of your brand. Some methods might work more for some types of customers than others, so it is important to always monitor your efforts. By doing so, you will hopefully be able to see when something isn’t working and so will be able to head it off before your spending gets too much.
