Success is the main goal – and challenge – of any business endeavour.
And the last 18 months have proved particularly difficult for businesses of all shapes and sizes.
Unfortunately, up to 51% of small businesses don’t survive beyond the first five years, and in trying times such as these, the going only gets tougher.
True business success takes patience and dedication – it’s a marathon, not a sprint. With that in mind, these are three key tips for any ambitious business guru striving for long-term, sustainable success.
1. Be Presentable
You are the face of your business. Whether you’re meeting with clients, customers, or investors, you need to look the part!
In conversations, be polite and attentive. Ask questions, listen, and make eye contact. Dress to impress and master the art of the winning smile.
Nothing beats a genuine smile when it comes to making someone else feel comfortable. If you’re self-conscious about your smile, Portman Clear Brace Group provide clear brace solutions to help straighten your teeth so you can achieve those perfect pearly whites.
Remember, first impressions are everything. It’s hard to come back from a poor first meeting!
2. Learn And Grow From Your Mistakes
As the famous saying goes “the definition of insanity is doing the same thing over and over again and expecting different results.”
If what you’re doing isn’t working, then you need to try a different approach. You’re going to make mistakes along the way – you’re only human. But it’s important that you learn from them and come back stronger.
There’s a strong link between diversification and financial success. And 2020 proved more than ever that adaptability is key to business survival.
You need to be flexible with your business and adapt your approach to evolving with the market rather than getting left behind as another failure statistic.
3. Build an Online Presence
We’re living in the digital age. That means that when customers need a service, they turn to the internet to find what they’re looking for.
To live up to your true potential, you need a website so that you can be found online at the touch of a button. That website must look professional, and clearly communicate who you are, what you do, and how to get in contact with you.
The growth of social media means that companies who fail to utilise it should fear getting forgotten. Social media is an excellent tool for you to build your brand and connect with your clients. It’s also a customer service opportunity, as most social platforms have direct messaging features which potential and existing customers will make use of, so it’s important to ensure your accounts are closely monitored.
Your social media approach should avoid overt selling. Instead, the emphasis should be on promoting trust and brand awareness, whilst establishing you as an authority in your industry.
These are of course just three of the multitude of things that you can do to help grow your business, but we hope that they help you make start!
Do you have any secrets to success? Spill the beans in the comments below.
