Learning how to make your business packaging box stand out is an excellent strategy to increase sales against your competition. The visual appeal of your packaging dictates what customers will reach for first when at the store. Research shows that packaging design significantly influences consumers’ decision-making. Packaging optimization for your business will generate attention, improve perceptions, and potentially lead to higher ROI.
Personalization is a proven technique that can make your business packaging stand out. As such, you should find opportunities to personalize the packaging whenever possible. From colorful images to exciting shapes, there are many ways to design custom boxes that will make your business packaging look stunning.
Try using the following techniques to help your packaging command attention.
Vibrant Colours
Colorful packaging does an excellent job of creating recognition and helping your product stand out amongst the sea of different products you have to compete with. Studying color psychology will help your marketing team pick colors that resonate the most with your target audience.
Beyond picking the right colors, it’s also important to think about how and where you use color. Making the inside of your packaging a drastically different color than the outside is an example of how you can create a unique look that helps people appreciate your packaging.
You can also use accessories like ribbons or custom packaging tape to add color in strategic places. Investing in custom boxes gives you the most flexibility when it comes to adding unique and vibrant colors to your packaging design.
Connect Feeling with Images
Food is an excellent example of a product that uses images to promote feelings. Food companies use extremely enticing images to represent food and flavors, making customers desire what’s inside the box. Food companies don’t necessarily need to show a 100% accurate product image. Instead, they’ll show images representing flavors while highlighting the aspects of their food that create satisfaction.
You can enhance the quality of your packaging by using images that help people imagine what experiencing your product is like. The more enticing these images are, the more likely your packaging will stand out.
Include Extras
Everyone loves to get something they weren’t expecting. Adding extra items to your packaging is an easy way to help your customers feel valued. Even simple efforts like a thank you letter or a small candy bar will help your packaging stand out from your competitors.
Some companies even write a quick thank you to the customer directly on the box. You don’t need to add a lot to your packaging. Customers need to see the effort. Adding extras to your packaging is also an excellent opportunity to ask your customers to leave a review or invite a friend to purchase in exchange for a small reward. Packaging inserts can be a quick way for you to start an affiliate rewards program for your customers.
Provide Packaging That Lasts
Investing in high-quality packaging is one of the best ways to make a statement about your company. Spending the extra money on packaging allows your customers to feel the difference in quality as soon as they pick up your product.
Investing in high-quality packaging materials prevents your orders from showing up damaged by the shipping process. Keep in mind that your customer’s experience with your product starts when they touch your packaging. Unboxing videos are a popular form of influencer marketing that works exceptionally well if your product comes in unique, high-quality packaging.
Use Imagery to Your Advantage
One of the best techniques to help your packaging stand out is to use images to display the benefits of your product. Using a series of images to show your product in action is a quick way to introduce the benefits of your product to people who glance at your packaging.
If your packaging serves multiple purposes, you can use a series of images to show the multiple uses in action. Finding ways to use images to visualize the benefits of your products will make it easy for your packaging to stand out.
Related: 7 Types of Packaging Every eCommerce Should Consider
Experiment with Unusual Shapes
Experimenting with unusual packaging shapes is an excellent way for your marketing team to learn how to make your packaging box stand out. Visual appeal significantly affects your product’s ability to command attention.
Almost every product across every industry uses square, rectangular, or circular packaging, which allows you to stand out. Try experimenting with canisters, pouches, jars, or bottles to make your packaging stand out. Even simple brown bags can stand out if you design them uniquely to correspond with your audience.
