The recent years have seen a steady climb in how video content has been incorporated into marketing strategies. With the help of artfully produced creative videos, businesses have increased their online presence and brand image. Seeing the importance of video-first platforms like TikTok and YouTube, excluding video content from your marketing campaign can cause you to lose out on a wide range of promising prospective customers.
If you are not sure about what video content marketing is, it is simply the process of converting your marketing ideas into a video. Combined with images, voices, and music, your brand message reaches a farther audience and leaves a lasting impression on them. Almost 83% of businesses today look at video marketing as the primary route to promote their products.
Here are a few reasons why video marketing is extremely effective these days. If this list does not convince you of the importance of video content in your marketing strategies, you are gravely missing out on opportunities.
Forming trust
The initial foray into the concept of video marketing was to build relationships with the customer base. Once you provide your customers with key facts and beneficial information about your products, they are more likely to believe in the brand and stay loyal. Particularly with eCommerce platforms, if the visitors have access to video content about the products, they are more likely to purchase them.
Gaining competitive edge
Despite statistics showing that video content has taken over as the top format of advertising, it is not true for all niches. Certain markets still don’t believe in video marketing and if you play your cards right, you can conquer all the customers of this market with your video advertising. Connecting with your audience better and increasing your conversion rates, even if the production costs of video content are expensive, is certainly worth investing in.
Conveys lots of information in a short span
As a part of convincing customers to buy your product, if you have copious amounts of information to pass on, expecting buyers to read through it can ruin your chances. Nobody today has the attention span and interest to comb through pages worth of information. However, if you use the video format to present the same information, the whole message gets transferred in less than ten minutes. This attracts lazy buyers to your brand and boosts your conversion rates.
Summing It Up
If the prospect of filming and editing a video is what is holding you back from video marketing, click here to find the best solution to this. Even if you can’t avail of professional help with your video production, you can sort out the video advertisements for your business on your own with a smartphone and an online editor.
The power of video marketing cannot be ignored in this age. With the right visuals and a strong message, you can convince a large audience to pick your brand over the competitors in the market.
