In the last couple of years, the real estate industry has seen a huge influx of new entrants. According to statistics, the number of real estate licenses issued in 2020 and 2021 was 60% higher than the number of licenses issued in 2018 and 2019.
There are multiple reasons for this, but the two major factors were that people were getting laid off from their traditional jobs due to Covid-19 and at the same time the real estate market was going through the roof. For newcomers, the path is very easy.
It’s a bit of training and a few tests, and you are a certified real estate agent. You can make a lot more money selling houses, and you can make it a lot quicker. For existing realtors and real estate managers, this means more competition in a more saturated and competitive market.
Here are a few reasons why a good website can be the solution to this problem.
1. Improves All Digital Marketing Efforts
Chances are that when someone needs a high-value service such as real estate management, they will want to find someone in real life, but they will find them through an online search. Also, your website can be another avenue where you publish your marketing content. Just as you are getting clients from social media, you can use the same content on your website and also get traffic from Google without having to do much. Similarly, if you want to focus on your social media or your website, you can use one channel to strengthen the other. You can direct traffic from your social media to your website and vice versa. This will help you get more engagement on both platforms, which will translate into more leads and better conversions.
2. Business Growth
At the end of the day, the aim of the business is to be profitable. Ideally, this would be through the sales of your service, but if you can get some additional revenue just through your digital assets, that would be an added bonus. If you can develop your website properly, this is actually not only possible but very likely. If you manage any property manager websites, there are multiple ways you can generate some extra income through them. The easiest method is simply hosting a few banner ads on your website. If you get a good amount of traffic, people will be willing to advertise on your platform.
You could also include additional services that you can sell, ideally things that can be delivered directly through the website. For instance, you could provide online consultations. If someone wants a quick review of what they should do, they can talk to you online, and if they need more information, you can set up an in-person meeting.
3. Gives You A Bigger Reach
All businesses these days are using Facebook, Instagram, TikTok, and countless other social media platforms to gain online visibility. This is a great strategy, but it can be significantly improved by using a good website. Google still has a lot more visitors than all the social media platforms combined. However, it’s not just the volume of traffic, but also the quality of traffic that matters. Facebook might have billions of people visiting daily too, but how many of those visitors are actively looking for your services?
With a good website that is ranked well on Google, you are opening yourself up to a lot more traffic, and better quality traffic. Generally, businesses that show up on Google get better results because it is a more credible platform. Social media platforms are also great, but they don’t have the same trust factor that Google has built due to its solid reputation.
4. Get Domain Authority
Just being online isn’t enough; you need to show your visitors that you are a reliable source of information and a trustworthy business that they should engage with. Being online is the first step, but having a high-quality website is what will develop domain authority. While this does help with ranking, the main focus is being a reputable company in your industry. This will have many additional benefits even in the offline world. The most prominent benefit is that you will start developing a positive reputation for yourself and the business. This will naturally attract more people to your organization and further fuel growth.
Today, there are a lot of quick and easy ways to set up a business website. While these are good techniques for starters, they aren’t ideal for long-term growth. If you want the most bang for your buck, then consider getting a professionally made website that is optimized for your specific requirements. This will make a night and day difference in how it looks and how it feels to the user. This is a one-time investment that could significantly turn your business around for the better.
