If you’re trying to build a solid telemarketing outsourcing strategy for your business, there are four benefits that you can expect to see from this strategy.
The average buying process involves 5.4 people and 8-12 ‘marketing touches’ (unique interactions between business and potential customer) before a sale is completed.
Telephone marketing is one of the most effective methods for creating these touches. B2B sales require trust, and telemarketing’s personal, immediate nature is ideal for building trust in business.
The effectiveness of telemarketing depends on the way it is done by an experienced team of people who possess detailed knowledge of the product and service offerings of the company.
Creating rapport, providing information, and handling objections are all important.
What are the benefits of outsourcing telemarketing?
To put it simply, outsourcing your telemarketing campaign means hiring a third-party telemarketing service to make outbound calls for you.
It is relatively easy to outsource, and there are many benefits associated with it. If you operate a small business with a limited budget, outsourced telemarketing is often the most cost-effective and efficient method of making telemarketing calls.
The following are some additional benefits of outsourcing to telemarketing companies:
Professional technology
For a small internal team, investing in the right technology is often prohibitively expensive. A telemarketing company will already have the right technology in place.
The success of a telemarketing campaign goes beyond merely making an outbound phone call. The ability to track campaign metrics and monitor customer calls is essential and without the proper resources or expertise, this can be a challenge.
Business performance indicators are tracked through recorded calls, live monitoring, and analytical tools. These tools allow businesses to adjust telesales campaigns for maximum effectiveness.
Further, a trusted lead generation service can provide expert advice on the best guidelines for call monitoring and evaluating performance.
Telemarketing outsourcing will reduce your hiring costs
Whenever you outsource, you eliminate fixed labour costs, so you only pay for the services you use. A staffing model like this allows you to maintain a level of flexibility that is simply not possible with in-house staffing.
You can tailor an outsourcing service to your needs. Whether business increases or decreases, you’ll only pay for what you use.
It is possible for an agency with a large pool of callers, managing multiple clients, to rapidly switch callers around and reassign them to meet changing requirements.
Although hiring telemarketers in-house offers greater control, this approach is usually expensive, especially since an entire sales team will be required.
The cost of outsourcing is lower, and you can access a team of experienced call handlers more quickly.
ROI
The cost of telemarketing, whether in-house or through an agency, can be high, depending on the goal and length of the campaign.
There is, however, a good chance that telemarketing will yield a high return on investment. This is especially true for B2B campaigns, which have more value in terms of outcomes.
It’s important to take a methodical, calculated approach to get the quality you want. It’s a false economy to invest resources without a way to monitor them. It’ll generate poor quality leads, which eat into sales time and divert resources away from important tasks.
Maintain a focus on your core business activities
The best use of your time is to do what you do best.
There are many tasks that business owners have to perform every day related to their role, goals, and objectives.
But there are probably also plenty of tasks you have to complete that don’t suit your strengths. You would need to spend a lot of time and energy if you tried to execute a telemarketing campaign yourself without any experience or knowledge of the field. Time wasted on tasks outside your skill set is wasted time.
By outsourcing things you don’t excel at, can save you a lot of money, energy, and time.
Although outsourcing companies may not be the right decision for every business, it does have a lot of advantages.
An agency provides expertise, talent, purpose-built software, and proven strategies. In addition, if you are new to telemarketing or telesales, outsourced telemarketing services can help you evaluate various techniques and approaches to determine which is best for your organisation.
More Than Words is a lead generation company offering outbound telemarketing services for businesses across B2B, schools and the public sector.
Call More Than Words Marketing to discuss B2B telemarketing services.
