Since the construction industry is one of the largest sectors contributing to the UK’s economy, it comes as no surprise that running an independently-owned construction business in an already overcrowded sector can be challenging. Let alone trying to accelerate growth and stand out among your competitors!
However, armed with the right strategies and mindset, your construction business can overcome obstacles and grow significantly. From listing your business on online directories that make it easier for customers to find local builders and determining your target demographic to increasing brand awareness and fostering good relationships with like-minded companies in your area, there are loads of growth strategies available to your independent construction company.
Whether you’re a small contractor, a residential builder, or a specialty trade professional, we’ve outlined several growth strategies in this article that will help drive the growth of your construction business. So, if you’re ready to take your independently-owned construction business to the next level – keep reading to learn more.
Use Technology To Your Advantage
In today’s digital era, most consumers take to the internet to gain solutions to their problems. Whether their query is, who are the best local builders in my area? Or if they want to know the best home improvements for improving the value of their property. Due to this, it is paramount that your construction business embraces technology so you can boost the efficiency and growth of your trade.
Embracing technology enhances productivity, increases brand awareness, and sets your business apart from competitors by positioning it in a forward-thinking, customer-focused environment. One of the best ways to reap these technological benefits is by listing your construction business on online directories, which list companies that fall into specific/broad categories and provides backlinks to their official websites.
From making your business easier to find online and providing the correct information about your services to increasing brand awareness and enhancing your business reach, there are many reasons why you should consider listing your business on online directories like MyBuilder.com.
Using online directories like the above, your customers can easily find local builders and many other tradespeople, read reviews from previous customers, see examples of your work, and much more. Consider visiting their website to learn more and see how partnering with them could accelerate growth in your construction business today.
Define Your Target Demographic
If you want to propel your independent construction business forward, it’s crucial to identify and understand your target demographic. The beauty of construction is that you encounter various clients, from senior citizens, students, landlords, families, and much more. However, this doesn’t mean you can’t identify and fill a niche!
Depending on where your business is headquartered, look at the previous jobs you’ve been headhunted for and determine any correlations. For instance, do you mainly attract residential or commercial clients? Are you often contacted for specialist work such as renovations, custom builds, or trades?
Whatever your findings, by narrowing down your target demographic, you can tailor your marketing efforts to this niche, improve your customer acquisition strategies, and cement your company as the go-to business for customers that require services within this niche. For the best results, understand your target market’s needs and preferences, and position your business as the go-to solution to one-up competitors.
Increase Brand Awareness
Typically, most of the marketing within the construction industry is done via word-of-mouth or visually; therefore, establishing a solid brand and reputation is essential for accelerating growth within this sector. Generally, the best way to do this is to create a professional and memorable brand identity, including a well-designed logo, website, and marketing materials to make your construction company easily identifiable and easily recalled in past/potential customers’ minds.
Whether by driving around in a company van with your company logo, contact details etc., visible or by enforcing a strict uniform policy, there are several ways to create and maintain a memorable and professional brand identity in-person.
But don’t forget about your online presence, either! Showcase your expertise, past projects, and client testimonials on your website to build trust and credibility among your client base. You should always provide exceptional service and quality artistry as this generates word-of-mouth referrals, fosters good relationships with clients/suppliers/subcontractors, and develops positive online reviews, which is vital for attracting new clients.
Foster Good Relationships With Like-Minded Businesses
Another way to accelerate growth within your independent construction business is by collaborating with other professionals in the construction industry, which presents your business with new growth opportunities, contacts, and many other benefits. You can do this by attending local networking events or reaching out to established construction businesses on social media, like architects, designers, engineers, and other contractors, to develop mutually beneficial relationships.
Consider partnering with complementary businesses to offer bundled services or referrals. Participate in industry events, trade shows, and local business organisations to expand your network and gain visibility. Collaborating with trusted professionals allows you to tap into their expertise, expand your service offerings, and access a broader client base.
