A hotel is an exciting venture that allows you to meet a vast variety of people, but to stay competitive you have to do whatever it takes to make sure they have a comfortable and pleasant stay—or they won’t return. Like any business, it can be tricky to stay relevant as well. It’s vital to make sure that you are always promoting and marketing your site appropriately to ensure that new customers find out about you.
Here are some of our top tips for maintaining customer loyalty and attracting fresh faces to make your hotel business the talk of the town!
Reward Loyalty
As human beings, we enjoy the notion of a reward system. In school, we are given sticker charts and behavior ladders, and when we grow up, supermarkets provide us with bonus points and loyalty benefits. A rewards system is an incredible advantage to your hotel and may provide the deciding factor if a loyal customer is torn between two locations.
Popular schemes involve a free or massively reduced stay after a certain number of nights, as well as access to benefits such as upgrades, free breakfast, free wifi, or the ability to choose a room. This makes the customer feel important and gives them a good reason to return.
Be Easy To Find
Any decent SEO company will tell you about the huge benefits of a carefully designed website. It helps to drive more visitors to your site and increases the chances of a successful booking. Visibility is an essential part of attracting customers. People want your site to be easy to use, give them the information they need, and make the booking and paying a painless experience. Make sure your website has correct information such as prices, check-in and out times, directions, and any extra instructions which need to be followed. For example, alerting reception that you will be dining in the hotel, or requesting a wake-up call.
Engage With The Community
Sometimes visibility is physical as well as digital. Depending on your location, getting involved with the local community can be a great way to drive attention to your hotel. Offering a conference space, or space to hold a local club or group is a great way to get people talking about your hotel. Similarly, if you are in a position to host weddings and events, make sure your representatives are regulars in local wedding fairs and similar promotional activities.
Use Social Media
In the hospitality industry, social media is a great way to generate engagement and interest. Make sure all your pages link together to make it easier to find you across platforms, and they contain all the information customers need to proceed with a booking. Competitions are a great way to get people involved, especially around a significant occasion such as Valentine’s Day or Christmas. You can also use platforms such as Instagram to give customers a sneak peek into the hotel and share key events and celebrations within the business.
Promoting your hotel doesn’t have to be a challenge if you put the right system into play early on.
