Although digital marketing space is changing as time goes by, content is still king. This phrase maybe became a cliche, but you know that cliche has something true about itself. Not to banalize it, we’ll say that a killer content is what you need today since it is dominating our marketing industry. Content is a cornerstone for any brands interaction with its potential customer who spends most of their time online, whether it’s on social media, blog posts, websites etc.
More than meets the eye
Can you imagine what would Twitter, Facebook or Snapchat be without content? Any site without content is blank space, with no need to visit. Content is more about the customers rather than about itself, and in the modern era, everything revolves around it, everything is content (even fake news), and even paid media depends on it (advertising). It comes from entire organizations, like sales, marketing, development, any public-facing functions, but it is more than just marketers.
That cliche phrase that content is king, came from his essay written in 1996: ‘’Content is where I expect much of the real money will be made on the Internet, just as it was in broadcasting’’. He was referring to the revolution that was sprung by the television, and in the long battle, winners were mediums that delivered best information and entertainment. Ring any bells?
Ad era is over
Everyone hates ads and other sorts of pop-ups, and people are using ad blockers more than ever. Since these formats of digital advertising are becoming less efficient, content is the new way of reaching customers, a way that makes customers entertained, rather than angry. It also educates, informs and offers utility. A new way of real-time marketing that is relevant and that provides great customer service.
It shows customers that you care
Content should be answering questions. Most of the sentences typed in google search bar are actually questions. You want to stand out because if you are by any chance, not on the first page of top results, nobody will try reaching past the first page. You can improve by standing out with good content, something that makes customers feel interactive. People like when blog posts, videos, and content in general, speak to them. Good content answers their questions your site’s area of expertise, that’s how you show them you care. By that process, customers become loyal, coming back to you to handle the job
Everyone likes accessibility and response
The study shows that 73% of people prefer information that is received from articles rather than ads. Since customers who have found your site, probably found it looking for a product or a service, sound content establishes a connection, therefore customers would likely buy from you rather than going to your competitors. Good sites offer to share and comment. Commenting opens a dialog which is good for conversation with customers, and customers are the best promoters, since they may share your site and content on their social media. Building awareness of your brand can also be done through good marketing, the perfect example is Red-Bull energy drink, with its high-adrenalin campaigns like Red-Bull Stratos.
Content is literally the most effective pitch for sales that you can possess on your site. Be sure to write a good one, and if you don’t feel like you can make it, you can always hire a professional essay writer, who can help you make good and high-quality content.
People are visual beings, they learn from what they see. With good content, incorporating strong visual content, workers doing hard to help the customers, will ensure their truthfulness.
Wherever you find ‘’content is king’’ it is used in confluence with content marketing and SEO. It only implies how relevant and unique content contributes to the success of companies online. That only means, quality content equals success.