It’s no secret that social media has taken the world by storm. Social media users increase significantly every year. It has billions of followers which means it has the potential of creating a perfect business platform for your business.
Large businesses have successfully expanded their brand on social media which means that your small business has a chance to grow on social media too.
Social media marketing is cost-effective. Creating social media pages for your businesses is free. It will cost you some money when you decide to hire the services of a social media influencer to increase the level of awareness of your business.
It doesn’t have to be expensive since there are other ways that you can compensate the influencer other than with monetary value. You can decide to give them a free trial of your products, invite them to events or give them unlimited access to your products to make them feel like they are part of your business.
To increase your brand’s presence, you will need to create different social media pages on various social platforms. The internet has many platforms, and it is almost impossible to open accounts in all the platforms. So, sometimes it is better to choose professionals to do the job for you like. For example, Imperial Leisure can help you develop a strategy and social media presence to grow communities and turn on fans into brand advocates. Or, you can choose a few of the major platforms that you can manage efficiently. These include:
Facebook is one of the oldest social media platforms. It has over 2.3 billion monthly users from all over the world. From the full range of users, you will get to reach as many potential clients as possible. It allows you to choose from a wide range of products that includes professional page and advertising. You are likely to find almost everyone within your target audience on Facebook.
To create a Facebook page all you need is a device that can access the internet. You should sign up for a business page with all the correct information, and once you click the accept terms and conditions, you are good to go. You can post content concerning your products, events and promotional materials that you feel will be appealing to your audience.
Remember to create promotions on your page and attract as many people as possible towards recognizing your brand. You will need to advertise, Add Facebook remarketing pixel to your website that helps you track the audience you are promoting to and the performance of your efforts, create awareness regarding your brand and engage your audience ion conversations. It will help you build an audience.
It is a platform that has portrayed significant growth in the past few years. It allows you to post Eye-catching visuals, events, people and fantastic product photographs with editing features. It has monthly traffic of over 800 million with a target audience of the urban and suburban millennial. It is owned by Facebook and was bought 18 months after launch due to the high potential it portrayed.
According to analytics, there are slightly more Instagram users as compared to male users. The average Facebook users who are millennial mostly spends an average of 2424-32 minutes in a day scrolling through Instagram feeds and stories; therefore, portraying great potential for advertising your products.
It also gives you a chance to grow your following organically through obtaining followers and keeping them entertained to make them keep coming for more from your site hence leaving comments and likes. A vast audience brings lots of traffic to your site, increasing your brand’s awareness.
Signing up on Instagram is easy; all you need to do is download the app which is available for all devices, create an account with the right information for your brand and create a following. It is recommended to post at least photos and three stories regarding your brand to keep your audience informed. Take advantage of hashtags to direct traffic to your site.
Related: 8 Marketing Essentials We Can Learn From Facebook
For a small business, it can become challenging to grow such kind of a following on Instagram, and you can end up wasting a lot of time. You can contact igautolike.com and choose a service that works for your brand. They offer solutions to likes, comments, views, and followers
YouTube
YouTube gives the brand an audience that is generally looking for general entertainment and video research. For you, to success on YouTube, you will need to post entertaining, educational and informative content with a total of more than 1.5 billion monthly survivors and over 3 billion searches per month it offers a great marketing tool for your brand.
These statistics make it the world’s largest video site and second largest search engine coming closely after google. It is perfect for brands in the construction industry, mechanic manufacturing, and photography that require video presentations.
To succeed on YouTube as a social media platform, you will have to put more effort into creating custom made videos about your brand and share on your channel. You will also need to encourage people to subscribe to your channel and like share and download your videos for future reference. It is advisable to start with a few videos and post one or two videos a week to your channel. You are at freedom to post anything you want as long as it is within the policies of YouTube and at the discretion of your viewers.
Posting offensive videos will bring more harm than good to your brand. It is difficult to recover from an embarrassing moment on this platform since it is shared widely. It is essential to carefully vet your videos before posting carefully.
It is one of the oldest platforms that have over 300 million monthly subscribers. It supports hashtags that are carried around together with real-time feeds. Through the use of the hashtag, you can engage potential clients from your audience. You can search other posts from clients or other businesses like yours that have used a hashtag. With Twitter, your contents get shared quickly faster than any other platform.
Twitter also gives you the Tech Savvy age type of audience that requires you to share time-sensitive updates, retweets, shout outs and your significant business information. To create a profile you will need to sign up and create a profile, use the twitter for business page. Follow other brands that are relevant to your brand. Don’t forget to keep your audience entertained by sharing exciting content like articles and retweets.
