If you are thinking about business expansion and taking your business to the next level in 2019, there are a few ways you can set about doing so.
It might be that you are finally making the leap from a profitable hobby to a full-time occupation. Perhaps, you just want to take on some of your local competition and become a serious player in the products and services arena.
Whatever your business, and however you plan on expanding it, you should always do some serious research into the best business expansion ideas to implement so that the process is more comfortable for everyone involved.
Never be too afraid to start all over again when it comes to rebranding. This is especially true if your enterprise is newly fledged or segueing from a cottage industry into the mainstream. When you are still in the early days of establishing yourself into a higher-profile business, you can still choose to change your logo, color palette, signage, or website design.
The timing has to be right if you are thinking of rebranding. For example, if you are moving from smaller premises to a larger one, this could be a golden opportunity for you to change up to a more expansive brand identification. You could link this do-over to a re-launch party and press release statement.
The next step to take when expanding your business is probably the most important one any company can make in 2019:
Search Engine Optimisation
Making it easier for your customers to find you online is an essential business expansion priority. The main search engine, Google, is used by over 75 percent of people who want to find information online.
Every business needs to prioritize SEO and budget it into their monthly spending. As important as good word of mouth and recognizable signage are, making it easy for internet users to find you from an online search is the number one way to expand. If you are moving your business from being a popular neighborhood side-job, such as carpentry, to a fully fledged endeavor with business premises and staff, SEO website development is crucial.
If you need any facts and figures to back this up, then here are a few that will make you understand how relevant SEO and website development really is. Over 97 percent of internet users never go beyond the first page of a search result. So, if your business isn’t on the first page of a Google search result, you may as well not bother having a website at all.
Using an SEO service to get your business website onto the first page of a search engine is the best business expansion idea you can implement in 2019.
Pay Attention To The Smaller Details
This is a final tip for any business that wants to re-launch or expand in the next few months: If you have a new employee or have business cards with out of date details, buy a new set and don’t cross out information with a pen. Ignoring these small details can make you appear less professional.