As we all know, Instagram is the place where we can share our photos and see what people around the world think of them. However, as time passed and business strategies evolved, we began to see Instagram being used for so much more than just photos.
Nowadays, Instagram can very well be considered one of the leading social platforms when it comes to applying and/ or testing new and daring business ideas.
So, in today’s article, we’ll be talking about five of the ways through which you can use Instagram to help your business – it’s more than just photos!
Instagram Contests
Would you even think that you could make money online while simply giving away free stuff? Well, that is very possible with the help of the Instagram contests that you can create.
At a glance, you are showing your support and loyalty to your followers, by organizing a giveaway – giving away one or more of the products that your business specializes in.
Now, on a deeper level, you actually promote both your product and your brand, popularize your personal hashtag, and, in the end, gain more followers and potential customers. You don’t even have to post a photo, just a simple post with the details of the giveaway and you’re all set.
Making Use of Shoppable Posts
With the new addition of the shoppable posts feature, your potential customers will now be able to see the price of a certain product that’s in one of the photos you posted – if you set things up correctly.
In short, with a couple of taps, anyone that wants to buy your product will be able to get on your business’ online shop and check it out. With the help of this feature, you can come up with more creative ways of showcasing your products – rather than the usual product-on-white-background photo.
Customer/ Follower Interaction
When you already get Instagram followers, instead of posting a photo asking your followers how good your product is, you can interact with them by asking questions. You can come up with simple text-only posts in which you ask them various things, related or not to your product.
By doing so, you can increase brand awareness as well as engagement. Moreover, posts like this can help all of your followers know how your brand is like and its personality, as well as how the people behind it may be – creative, friendly, curious, and customer-driven.
Promoting Your New Products
Obviously, you can use Instagram to promote any of your new products. The catch here is that you’ll know exactly what your followers/ customers believe about a product that you’re about to make available to them.
Even though it might be just a simple post that showcases your new product, if you ask them about their thoughts on it instead of just promoting it, you will get more than mere customer feedback. You’ll see what they like and don’t like about it, as well as their suggestions.
In short, why not use your followers/ customers to shape the future of your business?
Videos
Roughly 87% of online marketers now use video content in their marketing strategy. Naturally, it does wonders when it comes to promoting a business.
Moreover, now that the Instagram app features videos from the IGTV app as well, you can show people your products in action, rather than just in photos. You might as well show your followers/ customers a personalized message from you or such, thus improving your brand’s image and awareness.
Final Thoughts
As you can see, Instagram is now much more than just an app used to post photos. It’s an app that can be effectively and efficiently used and incorporated into your marketing strategies that can help boost your brand’s awareness.
You can a lot of other things that don’t involve posting photos nowadays. All you need is a follower base, a business, and some creative ideas to interact with your customers and build up your brand’s personality.
If you lack followers, don’t worry – you can always check one of the packages offered by Buzoid.com and have your business bloom in just a couple of days/ weeks.
