Boost Your Sales Conversion Rates with These Web Design Tips

A beautiful, stunning webpage might look great, but is it benefiting your business?

If your website isn’t managing to rake in sales, it’s time for an upgrade! In fact, 74% of conversion rate optimization programs improve sales. A few small design changes can go a long way to boosting your revenue.

Ready to give your website that boost? Here are the 10 web design tips you need for success.

With these website design changes, you’ll start raking in leads in no time!

1. Speed It Up

How long are you willing to sit around and wait for a webpage to load?

Our society is constantly on the go. We don’t have time to wait around for the answers we need. People are now making quick decisions with their shopping, whether it’s online or in-store.

To increase your conversions, starting speeding things up.

You can use Google’s Page Insights to check your website’s current performance. This tool can also indicate what changes you need to make for faster page speed. For example, you might need to compress the images on your website or host videos elsewhere.

A few small changes with these web design tips can help improve your page speed. As a result, people will stay on your website longer, maximizing your chances of attracting new leads.

2. Security is Everything

Does a small lock or “HTTPS” display before your domain name?

An SSL will encrypt the connection between a visitor’s browser and your website. With so many security incidents occurring this year, more people are prioritizing their online security. A website visitor might choose to leave if you lack the proper security certification.

3. Connect with Credibility

When a potential customer visits your website for the first time, they need a reason to trust you.

Adding third-party validation to your website can help give your company credibility. Think about the other companies you work with or mentions you’ve received from known resources.

You can also use testimonials and reviews to add credibility to your website.

After all, people check online reviews before making a purchase all the time. These reviews will tell shoppers that other buyers had a positive experience. This validation can help increase website conversions and build brand loyalty.

4. Carefully Composed Content

People aren’t visiting your website to read a novel.

When you’re creating the content, keep it concise. Long, rambly sentences will only encourage people to leave.

After you create your first draft, read it over and see what you can cut.

Try to say what you need in short, succinct sentences. Your customers will appreciate the effort to save them time.

Don’t forget to communicate your value. What makes your company different? Why should customers choose your business over another?

For the most part, people already know what you do (that’s why they visited your website in the first place). Instead of focusing on the “what,” think about the “why.” Focus on your unique selling point, and you’ll stand out from the crowd.

5. Give It Space

Long landing pages generate up to 220% more leads than an above-the-fold call to action (CTA). If you’re trying to stuff all your information into the top portion of your landing page, it’s time to reevaluate.

Instead, space it out. Give your content room to breathe! Adding white space will help improve readability and keep people on the page.

Rather than exhausting them with content from the get-go, encourage them to explore. Use that space to your advantage.

The more you have going on, the more overwhelmed people will feel. As you explore these web design tips, consider finding ways to minimize. Limiting the number of choices you offer visitors can keep them focused on your CTA.

Once you show visitors your company’s value, use an eye-catching CTA button to snag that lead.

Now you can use white space to direct them towards that CTA to increase your website conversions!

6. Make Sure It’s Mobile

More people are checking their smartphones for answers. As mobile traffic dominates the total global web traffic, more companies are moving towards mobile-optimized designs.

Trying to work a desktop-designed page from a tiny phone is awkward. There’s a lot of zooming and pinching involved. The pages load slower, too.

Instead, make it easy for your mobile audience to interact with your website on mobile.

Consider hiring a professional team for web development help to make sure your website is mobile-friendly.

7. Add Opportunities

How can people get in contact with you? In order to increase your website conversions, you need to optimize your website for opportunities, first.

Make sure your site is easy to use. A ton of pages will get annoying. People might leave before they finish filling out the form.

You can also add a clickable phone number link or chat.

These options will make it easier for you to attract new leads.

8. Consider Colors

Colors can immerse people in your brand and influence their buying decisions.

Think about using contrasting colors to attract the eye. When you create your CTA button, place it against a white background. Then, use your brand palette or a bright splash of color to draw the eyes to the CTA.

9. Make It Easy to Navigate

How are people getting around? Make it easy for people to navigate your website on desktop and mobile.

Otherwise, they might have a difficult time reaching your CTA.

10. Get Visual

Content placement can also help you increase conversions. There are a few options to choose from.

For example, the “F” pattern encourages the eyes towards the top-left portion of the page.

There’s also the “Z” pattern, where the CTA is placed in the bottom left.

In some cases, you might want to consider the rule of thirds. This pattern places content within a grid of nine square boxes.

As you consider these options, look at your content and consider your audience.

10 Web Design Tips for a Conversion-Capturing Website

Start capturing those conversions! With these 10 web design tips, your stunning website will help you step up sales in no time.

Check the marketing section of the blog for more entrepreneurial tips!

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan