While Twitter may not be as big as Instagram or Facebook, it still draws 126 million users per month, double the size of the UK population. Unlike the aforementioned platforms, twitter is used for microblogging in an entirely different way.
You can easily spend all day on Twitter retweeting, commenting and posting and no one would bat an eyelid for excessive use, as the platform moves so much faster than any other, but how can you maximize your client’s opportunity on twitter? Here are 7 effective twitter business tips for the consultants!
Develop A Content Strategy
You need to create a message that is consistent with the brand you are promoting on twitter. You want to make sure that your client understands the need for high-quality content that is consistent in its messages, be it promoting ethical products, high-end luxury goods. The Interaction needs to match what the company is trying to say about itself. You also need to consider the times that you are posting. Fully evaluate your target market and then analyze when they are most active. You don’t want to be attempting to engage with your demographic when they are all unavailable due to work commitments and sleeping. Build your strategy and stick to it, it will have a snowball effect over time.
Get Involved With the Correct Users
The Twitter-sphere is a vast unending plane of users, it would be easy to follow every account that you come across, but you want to be more selective. Make sure that you follow your competitors first and foremost and then analyze the users that are following them as they may well match your target market. Once you have done this you are ready to get involved in the conversation.
Hashtags for Organic Growth
Every minute of every day all trending hashtags are changing. Keep on top of which hashtags people are using and see which ones you can leverage to your benefit. Make sure they are relevant to you and your client or use them to stimulate conversation with your followers. Twesocial uses hashtags as part of their clients’ marketing. Hashtags are an excellent way to grow your following organically; they will put your tweets in front of your customers with minimal effort.
Follower Numbers
Like Instagram, follower numbers add validity to accounts, especially business and brand accounts. If you are just starting out managing a feed for a client and their following is low, you can look to services from renowned platforms. Potential consumers looking at your feed, it adds the veneer of popularity, even if you have only just started up.
Make Your Handle Spam-Free
We’ve all seen Twitter users handle that look something like this @243934, google doesn’t register these accounts in their SEO process and consumers don’t react well to them. Select a handle that is either your business name or something as close to it as you can get. That way you don’t look like a spam account and more people will be willing to engage with you. It may seem like something small, but it can make a huge difference.
Gear Your Tweets for SEO
This isn’t the easiest of tasks, but if you have a good handle on SEO, then it should help you build solid content whilst including the keywords that will make your tweet searchable. These will take time and planning but the payoff will be worth it when customers and your target market are able to find your tweets when they search for a similar subject!
Make Sure Your Tweets Are the Correct Length
As this is a microblogging platform, you have limited space to make your content salient and to hit the right buttons with your consumers. You want to plan your tweets using your content strategy and SEO plan, but you need to ensure that you fall at least 10 characters shy of the maximum word count. If someone is retweeting you, you want to make sure that they are able to include all the information that you have formulated for your tweet. If you max out the characters, they will have to delete some as ‘retweet @39449494’ is included in the overall character count. You don’t want to be losing valuable words on the basis that someone else can’t retweet it without cutting it down!
Final thoughts
The Twitter-sphere is a fast-moving, active platform and you have less time to impress than other platforms such as Instagram. By preparing a strategy you are planning ahead to ensure that your account makes the maximum impact on your consumers. Take the time out to analyze and consider behavior patterns of your target demographic and then build the strategy around this. Once you have the foundations in place you are free to engage with users in a manner that reflects your client’s values and goals!
