How to close more B2B sales like a pro?

Have you wondered why organizations are altering their management mechanisms so rapidly? Are tender platforms really going online from a B2B sales perspective?

Well, all the queries are triggering towards the amazing innovation in B2B technologies for better outcomes. The vital role in enhancing B2B sales are mostly driven by rising technology in a completely online platform. Where this world is moving foo-fast in business development, we also need to assure our growth in B2B sales and win it like a pro!

1. PITCH OUTCOMES RATHER THAN PRODUCTS!

Confusing? Raising the outcomes is as simple as elevating the products. You just have to make sure to present a comprehensible image to the audience and grasp their attention as to how will they benefit from buying a particular product. As they say, “features tell, benefits sell,” and people who had truly understood this when they started working in sales are more likely to have a successful career. To make sure that you indeed do grasp their attention, including some case studies and examples. This will make it more flamboyant. It’s the outcome result they are more interested in.

2. GRAB THE RIGHT CUSTOMERS

Do you know who your targeted customers are? If you want to maximize the outcomes, then explore your correct clients. Start with basic questions such as, what is your potential customer currently working on, to what extent their issues are costing them, and what challenges they faced during the last year. Not only will it help you to raise the outcomes mentioned above, but can also permit you to devise the entire approach.

Apart from this, you can also try online tenders to get new business. For example, if you’re in South Africa use keywords like Tenders South Africa, which can fetch you the right online tender leads and business opportunities.

3. THE POWER OF MAKING CONTACT IN PERSON

Even though Generation Y tends to engage more in electronic conversation, there is just no suitable alternative in communicating with clients in person. Now, you must be wondering if these face-to-face conversations are worth your time. Well, here is a piece of bad news! It may not be able to initiate a sale but, it will help you develop face recognition and would be a great opportunity to enter their business community.

4. DO NOT LOWER YOUR PRICES

Are you thinking of lowering your prices to get a sale? If you are doing B2B sales, don’t do that! You can utilize your precious time on clients who can actually afford your set prices and who have the ability to buy your fair priced products. If you are thinking that it is the only issue that needs attention. Then, think again! Because your priced product only needs the right targeting of the customers and you will find the pricing decision fair.

5. ASSESSMENT!

Every plan or execution needs monitoring. Implementing the strategies for gaining more sales you might want to evaluate the results as well. When your B2B sales personnel continuously monitor the results, they tend to enhance the overall performance and efficiency of the organization by measuring the downfalls and growth aspects.

Every strategy is driven by a plan to execute. Make sure your strategies are powerful enough to break the glass and grasp as much B2B sales as you desire.

Dragan Sutevski

Posted by Dragan Sutevski

Dragan Sutevski is a founder and CEO of Sutevski Consulting, creating business excellence through innovative thinking. Get more from Dragan on Twitter. Contact Dragan